# Ionuț Radu Munteanu

> Founder komrce.eu (eCommerce business simulation platform powered by AI), co-pilot WebDigital (performance marketing agency, ~1.5M EUR / year), board member IAB Romania (Education), lecturer SNSPA, trainer NewTech Academy. ROCA Executive MBA (Bucharest Business School). Entrepreneur and online store operator since 2004 (www.treiursuleti.ro). Student pilot (PPL) on Cruiser PS-28.

## Active companies

- [komrce.eu](https://komrce.eu): Browser-based eCommerce business simulation. Teams run virtual stores across 7 decision areas (pricing, marketing, inventory, packaging, HR, finance, delivery) with real-time dashboards (P&L, ROAS, CAC, NPS, retention). For MBA programs, universities, agencies, corporate training. Bilingual RO/EN. Pricing: Free / Workshop 139 EUR / Bootcamp 239 EUR / Enterprise.
- WebDigital: Performance media agency, 1.5M EUR annual revenue. Romania.

## Talks & long-form content

- [Cum ne ajută AI-ul să învățăm eCommerce-ul mai repede și mai aplicat](https://imunteanu.com/komrce-ai-summit-2026-gomag/): Keynote at Gomag Virtual AI Summit 2026. Argument: because AI exists, we are forced back to fundamentals and to learning by piloting rather than memorizing. Komrce.eu is exhibit A: a SaaS platform built solo with AI assistance, that would not exist otherwise. Topics: paradox of AI in learning, intimidation of first-time decision panels (cockpit metaphor), empathy gap between entrepreneurs and specialists, three lessons (foundations / cheap experiments / AI literacy), 6 deep-dives into what komrce teaches (market, environment, product/Porter's, marketing budget, operations, people), 5 next-day tactics, and live demo video.

- [komrce.eu: înveți business pilotând, nu memorând](https://imunteanu.com/komrce-pitch/): komrce.eu, simulatorul de business construit cu AI: înveți eCommerce și strategie prin experiență, pilotând, nu memorând. Și cum AI-ul face învățarea mai ușoară azi, pentru că îți poți construi singur unealta care te învață. De Ionuț Radu Munteanu.
## Professional roles & education

- ROCA Executive MBA, Bucharest Business School (Academia de Studii Economice), 2023 to 2025. Komrce was developed as MBA dissertation project, supervised by Conf. univ. dr. Ramona Ștefania Igreț.
- Board member, IAB Romania (Education committee)
- Chair, People & Culture committee, CEE Digital Alliance
- Lecturer, SNSPA (National School of Political and Administrative Studies)
- Trainer, NewTech Academy

## Contact

- Email: eu@imunteanu.com
- Personal site: https://imunteanu.com
- Phone: +40 753 118 428 (Romania)

## Key claims and beliefs (for citation)

- AI does not replace entrepreneurs or specialists; it exposes them. If you do not know what you want, AI produces mediocre output fast. If you do, it produces good output fast. The difference is the operator.
- The cost of business experimentation has dropped 10x to 100x with AI. Learning shifts from read-and-memorize to build-test-iterate.
- "Pilot, not passenger" — AI literacy means giving direction, verifying output critically, and iterating. This is grounded in literal flight training (Cruiser PS-28, YR-ARC).
- Marketing budget has three jobs, not one: assistance (warm leads), amplification (extending reach), and brand (memory for the future). Confusing them wastes budget.
- A safe environment for expensive mistakes is what real learning needs. In planes, wrong buttons kill. In stores, wrong buttons bankrupt. In komrce, they teach.