{"id":11722,"date":"2019-11-13T13:38:07","date_gmt":"2019-11-13T10:38:07","guid":{"rendered":"http:\/\/imunteanu.com\/ro\/?page_id=11722"},"modified":"2019-11-13T14:02:24","modified_gmt":"2019-11-13T11:02:24","slug":"am-jucat-clickplanners-boardgame-la-hotel-cismigiu","status":"publish","type":"page","link":"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-boardgame-la-hotel-cismigiu\/","title":{"rendered":"Am jucat Clickplanners &#8211; Boardgame la Hotel Ci\u0219migiu!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11726 aligncenter\" src=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/poza-ionut-300x199.jpg\" alt=\"\" width=\"555\" height=\"368\" srcset=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/poza-ionut-300x199.jpg 300w, https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/poza-ionut-768x511.jpg 768w, https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/poza-ionut-1024x681.jpg 1024w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Eu sunt un fan al oamenilor, al evolu\u021biei \u0219i al transform\u0103rii lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Din dorin\u021ba de a ajuta echipa s\u0103 creasc\u0103, s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103 am ajuns la concluzia ca avem nevoie de mai multe metode prin care putem sus\u021bine procesul de \u00eenv\u0103\u021bare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspir\u00e2ndu-ne de \u0219i de exemple interna\u021bionale, cum ar fi jocul lui <\/span><span style=\"font-weight: 400;\">Robert Kiyosaki<\/span><span style=\"font-weight: 400;\"> despre fluxului banilor, \u00eempreun\u0103 cu echipa WebDigital, am construi propriul suport de \u00eenv\u0103\u021bare prin joc pentru primii pa\u0219i \u00een digital marketing, numit Clickplanners.<\/span><\/p>\n<p><b>Ce este Clickplanners?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfb2 Un joc prin intermediul c\u0103ruia \u00eenve\u021bi cum func\u021bioneaz\u0103 canalele de promovare precum Youtube, Facebook, Google, Google Display Network \u00een favoarea ta indiferent de complexitatea lor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen cadrul workshop-ului am fost \u00eemp\u0103r\u021bi\u021bi \u00een echipe de c\u00e2te doi. Un membru al echipei a este dedicat pe achizi\u021bia de trafic \u0219i procesul de licita\u021bie, iar cel de-al doilea pe analiza rezultatelor \u0219i monitorizarea acestora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echipele au reprezentat ni\u0219te magazine online, au avut un buget \u0219i ca obiectiv s\u0103 creasc\u0103 acel business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toate echipele:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">au trasat un plan strategic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">au f\u0103cut fa\u021b\u0103 provoc\u0103rilor sub forma vizitatorilor care ajung pe site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">au primit o mul\u021bime de insight-uri pe cazurile care au ap\u0103rut \u00een timpul jocului<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Evenimentul a fost organizat \u00een 2 sesiuni \u0219i la b\u0103taie s-a pus accesul la evenimentul de Online Marketing Foundation &#8211; First Base. Un eveniment de 2 zile a c\u00e2te 6h cu mine \u00een care aprofundam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">indicatorii pe care trebuie s\u0103-i avem \u00een vedere \u00eentr-o campanie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">achizi\u021bia de media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cum gestionezi bugetele de media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cum s\u0103 construie\u0219ti o list\u0103 de cuvinte cheie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">care sunt alte arme de marketing \u0219i cum s\u0103 le folose\u0219ti<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cum s\u0103-\u021bi faci o strategie de marketing\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vreau s\u0103 zic c\u0103 \u00een ambele sesiuni am fost martori la o competi\u021bie pe m\u0103sur\u0103!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Felicit\u0103ri echipelor c\u00e2\u0219tig\u0103toare:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sesiunea 1 \ud83c\udfc6 Andreea Zisu \u0219i <\/span><a href=\"https:\/\/www.facebook.com\/adrian.pali?__tn__=K-R&amp;eid=ARAf2Nw4HF7Xz7FBAJLWUzytMUgeOWfjdGxuYd2hu-cUqgYWKtJu7XexcXVl-QpA6U_ITeSfDvjMBccw&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw\"><span style=\"font-weight: 400;\">Adrian Pali<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Sesiunea 2 \ud83c\udfc6 <\/span><a href=\"https:\/\/www.facebook.com\/gabriela.gheorghe.963?__tn__=K-R&amp;eid=ARCIKgxwX4hDqie7G4T37Vnr3HwE8K4JOanhbbSm8q6QfUsL8w8cBLDccwcw894dwy8kDp1k90Ol_OEU&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw\"><span style=\"font-weight: 400;\">Gabriela Gheorghe<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/www.facebook.com\/adrian.serbanescu?__tn__=K-R&amp;eid=ARCsrAc9nHfhYwVVRieAonpNyDL_anF2vn-Si_WivGmhlt4XuUjHJmL8FzFVLdCO0SdiT7HmWjyRE6KA&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw\"><span style=\"font-weight: 400;\">Adrian \u0218erb\u0103nescu<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dar sta\u021bi a\u0219a, am avut \u0219i un BONUS \ud83c\udf81\ud83d\udcd5<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dup\u0103 cum zice <\/span><a href=\"https:\/\/www.facebook.com\/JohnCMaxwell\/?__xts__%5B0%5D=68.ARAwkBvCTw56UnaoIWNfGhzp_XPamwEgSNdHaV7qKevSukoaW7GyvJACG9AUXSrdqB8EIlwv5gzyowaoHyuEUP4YvSBYOnHsUYFxbQDhA6_jkssTyAsWyAWzhcmW8Y_XIkYtqnHs0vTkSp7_To585oSYbXsyVQh16fXn9hzJtEEanDgF7FLwx4j2DUmY727zcp3T0LUbcP-xDJev3cBruoR9ZFSeI_B1buKSi9aeFq5hfj_L0MyNzEPzrHNLAjkzmdB4oJowWkj_-y6zV0PQa1WoGj7HvX6iLrdJKBPSiAzLNf3AkT8PMDsf62Huuqwn4W7cZbxVU4FXtKz9LPLKhVzGlQ&amp;__xts__%5B1%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw&amp;__tn__=K-R&amp;eid=ARCoEkZHPDllYH16IMDrzQrJMNguXwTBVKZWU6Lz-0MfXb2UqnUn342cNfJjZ7w8xQFS1dQ2KNWD-O9f&amp;fref=mentions\"><span style=\"font-weight: 400;\">John C. Maxwell<\/span><\/a><span style=\"font-weight: 400;\"> uneori c\u00e2\u0219tigi, uneori \u00eenve\u021bi! To\u021bi participan\u021bii au avut multe de \u00eenv\u0103\u021bat, iar pentru cei mai activi am preg\u0103tit \u0219i un cadou \u0219i anume cartea lui <\/span><a href=\"https:\/\/www.facebook.com\/JohnCMaxwell\/?__xts__%5B0%5D=68.ARAwkBvCTw56UnaoIWNfGhzp_XPamwEgSNdHaV7qKevSukoaW7GyvJACG9AUXSrdqB8EIlwv5gzyowaoHyuEUP4YvSBYOnHsUYFxbQDhA6_jkssTyAsWyAWzhcmW8Y_XIkYtqnHs0vTkSp7_To585oSYbXsyVQh16fXn9hzJtEEanDgF7FLwx4j2DUmY727zcp3T0LUbcP-xDJev3cBruoR9ZFSeI_B1buKSi9aeFq5hfj_L0MyNzEPzrHNLAjkzmdB4oJowWkj_-y6zV0PQa1WoGj7HvX6iLrdJKBPSiAzLNf3AkT8PMDsf62Huuqwn4W7cZbxVU4FXtKz9LPLKhVzGlQ&amp;__xts__%5B1%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw&amp;__tn__=K-R&amp;eid=ARAsYyyA6dXPFYLS_RvZ63SPRYTfQKzlv1fpuPUZjoG_V-F2qKFIkmYVGoK1AXglVvDwFHoKvWBfkAw5&amp;fref=mentions\"><span style=\"font-weight: 400;\">John C. Maxwell<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83c\udfc6Felicit\u0103ri <\/span><a href=\"https:\/\/www.facebook.com\/alexandru.g.iosif?__tn__=K-R&amp;eid=ARBGU0m0QvBl6IkYZppBnXpbYtcB16RdDfFMGOa6jU_5ZUPo0yTXL72au5QedYSgFGarhrTP3wP1cBqJ&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw\"><span style=\"font-weight: 400;\">Alexandru Gabriel Iosif<\/span><\/a><span style=\"font-weight: 400;\"> \u0219i <\/span><a href=\"https:\/\/www.facebook.com\/danionnvasile?__tn__=K-R&amp;eid=ARBmE-Lcj-IZ3MTFL0TYe1zwhkwgXS7rDKbSoB3PiwLD6aWAiiyIkgNgkPMTWlYAq9xF_Og4SmYrtjZ4&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARCHRWCahZvR2R_5W8PRwmwmIQjda0zc86k_gOu1ffu3k864L_OexcUOJchJpBQP3jDrmGX_NAgXLnOstHGFeqMSLaLhBfZjau2Qh3foxQrWh7Acs8nlDnoi8dDPnO_Wwwc-F3kEY20xWhHBx5TJ9GuHOdslbSHIqX6AraI312rrDHMLUIlQrLqORUu2KXd6cetM7QlG7hq4mU6OBCYcFDza78RJWvEvxNMGc2J4XK9x2UvGeiA5GNjmVfIq1i4Z-FOJTc-AR0gZWhczjcXvgiRXsQ1ACoQRFApadnSWenXe3HaDpah9f970l89ut-AEd5mQ3UZ3thxWUpSq7OEkiShusw\"><span style=\"font-weight: 400;\">Danion Vasile<\/span><\/a><span style=\"font-weight: 400;\"> pentru implicarea activ\u0103 \u0219i \u00eentreb\u0103rile interesante!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pozele de la eveniment pot fi g\u0103site <\/span><a href=\"https:\/\/www.facebook.com\/irmunteanu\/posts\/2466379776772578?__xts__[0]=68.ARAwkBvCTw56UnaoIWNfGhzp_XPamwEgSNdHaV7qKevSukoaW7GyvJACG9AUXSrdqB8EIlwv5gzyowaoHyuEUP4YvSBYOnHsUYFxbQDhA6_jkssTyAsWyAWzhcmW8Y_XIkYtqnHs0vTkSp7_To585oSYbXsyVQh16fXn9hzJtEEanDgF7FLwx4j2DUmY727zcp3T0LUbcP-xDJev3cBruoR9ZFSeI_B1buKSi9aeFq5hfj_L0MyNzEPzrHNLAjkzmdB4oJowWkj_-y6zV0PQa1WoGj7HvX6iLrdJKBPSiAzLNf3AkT8PMDsf62Huuqwn4W7cZbxVU4FXtKz9LPLKhVzGlQ&amp;__tn__=-R\"><span style=\"font-weight: 400;\">aici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 ai fost la eveniment nu ezita s\u0103-\u021bi dai tag!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11723 aligncenter\" src=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/alta-300x201.jpg\" alt=\"\" width=\"573\" height=\"384\" srcset=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/alta-300x201.jpg 300w, https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/alta-768x513.jpg 768w, https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2019\/11\/alta-1024x684.jpg 1024w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eu sunt un fan al oamenilor, al evolu\u021biei \u0219i al transform\u0103rii lor. Din dorin\u021ba de a ajuta echipa s\u0103 creasc\u0103, s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103 am ajuns la concluzia ca avem nevoie de mai multe metode prin care putem sus\u021bine procesul de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11722","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am jucat Clickplanners - Boardgame la Hotel Ci\u0219migiu! - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-boardgame-la-hotel-cismigiu\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am jucat Clickplanners - Boardgame la Hotel Ci\u0219migiu! - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"Eu sunt un fan al oamenilor, al evolu\u021biei \u0219i al transform\u0103rii lor. 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