{"id":11787,"date":"2019-11-26T15:57:46","date_gmt":"2019-11-26T12:57:46","guid":{"rendered":"http:\/\/imunteanu.com\/ro\/?p=11787"},"modified":"2019-12-04T17:46:00","modified_gmt":"2019-12-04T14:46:00","slug":"am-jucat-clickplanners-la-clujhub","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-la-clujhub\/","title":{"rendered":"Am jucat Clickplanners la ClujHub!"},"content":{"rendered":"

Eu sunt un fan al oamenilor, a evolu\u021biei \u0219i transform\u0103rii lor.<\/span><\/p>\n

Din dorin\u021ba de a ajuta echipa s\u0103 creasc\u0103, s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103 am ajuns la concluzia ca avem nevoie de mai multe metode prin care putem sus\u021bine procesul de \u00eenv\u0103\u021bare.<\/span><\/p>\n

Am fost inspira\u021bi \u0219i de exemple interna\u021bionale, cum ar fi jocul lui <\/span>Robert Kiyosaki<\/span><\/a> despre fluxului banilor.<\/span><\/p>\n

Din energia pe care boardgame-urile o genereaza \u00een jurul mesei a luat na\u0219tere ideea de a construi propriul suport de \u00eenv\u0103\u021bare prin joc pentru primii pa\u0219i \u00een digital marketing.<\/span><\/p>\n

Pornind de la ideea con\u0219tientiz\u0103rii nevoii de a face procesul de \u00eenv\u0103\u021bare mai u\u0219or, \u00eempreun\u0103 cu echipa <\/span>WebDigital<\/span><\/a>, am construit Clickplanners.<\/span><\/p>\n

Am v\u0103zut c\u0103 \u0219i \u00een jurul nostru sunt astfel de jocuri care asista la descoperire \u0219i introspec\u021bie, la comunicare \u0219i \u00een\u021belegere, precum <\/span>\u201cInside Hero\u201d<\/span><\/a> de pe pia\u021ba rom\u00e2neasc\u0103 sau bine-cunoscutul <\/span>\u201cThe Leadership Game\u201d<\/span><\/a> a lui John Maxwell.<\/span><\/p>\n

Prima versiune Clickplanners a fost jucat\u0103 \u00een august 2017 la <\/span>\u0218coala de var\u0103 \u2013 GPeC<\/span><\/a>, unde am avut parte de o experien\u021b\u0103 dificil\u0103. A fost complicat s\u0103 gestion\u0103m at\u00e2t de mul\u021bi oameni care aveau multe \u00eentreb\u0103ri, mai ales ca jocului \u00eei lipseau c\u00e2teva componente esen\u021biale.<\/span><\/p>\n

Am tratat aceast\u0103 provocare ca pe o oportunitate \u0219i oamenii au sim\u021bit asta. Am primit feedback suportiv at\u00e2t de la Raluca \u0219i Andrei Radu, organizatorii Gpec, de la Valentin Radu, CEO \u2013 Omniconvert c\u00e2t \u0219i de la cei din sal\u0103.<\/span><\/p>\n

Cuvintele lui <\/span>Horia Neagu<\/span><\/a> \u0219i-au g\u0103sit forma \u00een realitate imediat, care pe langa elemente de detaliu a spus ca un boardgame trebuie s\u0103 aib\u0103 un \u201cboard\u201d. \u0218i am acceptat instant.<\/span><\/p>\n

Ne-am \u00eentors la birou \u0219i impreuna cu Andrei Stan, colegul cel mai pasionat de boardgame-uri, am trecut la treaba.<\/span><\/p>\n

Am testat apoi versiunea nou\u0103 a jocul cu echipa WebDigital<\/a> \u0219i prietenii sai \u0219i am observat c\u0103 participan\u021bii erau mai mult tri\u0219ti dec\u00e2t ferici\u021bi dup\u0103 ce jucau Clickplanners.<\/span><\/p>\n

Asta din cauza faptului c\u0103 pierdeau, scenariile erau descurajatoare, era frustrant\u0103 promovarea online \u00een acest fel.<\/span><\/p>\n

A trebuit s-o lu\u0103m de la cap\u0103t, am schimbat unele cardurile cu scenarii, altele au r\u0103mas, am mai ad\u0103ugat multe noi pentru a ne asigura c\u0103 fiecare participant are \u0219anse la mai multe experien\u021be pozitive.<\/span><\/p>\n

Aceast\u0103 schimbare a fost pus\u0103 \u00een practic\u0103 atunci cand am fost invita\u021bi \u00een cadrul SNSPA cu 38 de studen\u021bi \u00een sal\u0103. A fost o sear\u0103 de succes, nici nu am observat c\u00e2nd s-a f\u0103cut 21:30, cand am fost practic dati afara de personalul administrativ.<\/span><\/p>\n

Am fost apoi invita\u021bi la SNSPA pentru a organiza acest workshop aproape cu regularitate. L-am \u00eemp\u0103r\u021bit \u00een dou\u0103, o parte \u00een care vorbeam despre metafore \u0219i teorie \u0219i ce-a de-a doua, cand am jucat efectiv \u0219i ne-am insusit cunostintele.<\/span><\/p>\n

Apoi ne-am dat seama c\u0103 poate fi jucat de oricine dornic s\u0103 \u00een\u021beleag\u0103 partea de promovare online.<\/span><\/p>\n

La urm\u0103torul workshop organizat intern, pe care l-am sus\u021binut cu echipa de la Leroy Merlin am personalizat boardgame-ul prin ad\u0103ugarea a 50 de noi scenarii \u0219i noi magazine online din zona \u201cHome & deco\u201d.<\/span><\/p>\n

Pe 21 noiembrie 2019 a fost despre oameni pasiona\u021bi de digital de la Cluj. Am avut ocazia s\u0103 cunoa\u0219tem 50 de studen\u021bi interesa\u021bi de a \u00eenv\u0103\u021ba despre promovarea online prin canalele precum: YouTube, Facebook, Google Search \u0219i Google Display.<\/span><\/p>\n

P\u00e2n\u0103 acum 445 de oameni au jucat Clickplanners \u0219i au \u00eenv\u0103\u021bat prin joc!\u00a0<\/b><\/p>\n

Mul\u021bumesc WebDigital<\/a> pentru cele 5 locuri sponsorizate la eveniment \u0219i pentru sprijinul acordat, iar <\/span>aici<\/span><\/a> po\u021bi vedea noroco\u0219ii c\u00e2\u0219tig\u0103tori. Participan\u021bii au avut parte de o zi plin\u0103 de energie pozitiv\u0103 \u0219i \u0219i-au clarificat no\u021biunile ce \u021bin de promovarea online.<\/span><\/p>\n

Aici<\/a> po\u021bi g\u0103si mai multe poze de la eveniment.\u00a0<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Eu sunt un fan al oamenilor, a evolu\u021biei \u0219i transform\u0103rii lor. Din dorin\u021ba de a ajuta echipa s\u0103 creasc\u0103, s\u0103 se \u00eembun\u0103t\u0103\u021beasc\u0103 am ajuns la concluzia ca avem nevoie de mai multe metode prin care putem sus\u021bine procesul de \u00eenv\u0103\u021bare. […]<\/p>\n","protected":false},"author":2,"featured_media":11798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-11787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente-din-online"],"yoast_head":"\nAm jucat Clickplanners la ClujHub! - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-la-clujhub\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am jucat Clickplanners la ClujHub! - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"Eu sunt un fan al oamenilor, a evolu\u021biei \u0219i transform\u0103rii lor. 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