{"id":11807,"date":"2019-11-27T12:34:00","date_gmt":"2019-11-27T09:34:00","guid":{"rendered":"http:\/\/imunteanu.com\/ro\/?p=11807"},"modified":"2019-12-04T17:29:34","modified_gmt":"2019-12-04T14:29:34","slug":"cine-e-cee-digital-alliance-si-de-ce-s-au-intalnit-in-bucuresti","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/cine-e-cee-digital-alliance-si-de-ce-s-au-intalnit-in-bucuresti\/","title":{"rendered":"Cine e CEE Digital Alliance \u0219i de ce s-au intalnit \u00een Bucure\u0219ti?"},"content":{"rendered":"

CEE Digital Alliance<\/span><\/a>, o uniune de agen\u021bii independente de marketing digital de top din regiunea Europei Centrale \u0219i de Est, a avut cea de-a 5-a \u00eent\u00e2lnire la Bucure\u0219ti. Misiunea noastr\u0103 este s\u0103 ajutam clien\u021bii sa-\u0219i localizeze ac\u021biunile de marketing digital.<\/span><\/p>\n

Dup\u0103 mai bine de un deceniu de experien\u021b\u0103 lucr\u00e2nd \u0219i ajut\u00e2nd companiile s\u0103 creasc\u0103, mi-am dat seama c\u0103 o agen\u021bie centrat\u0103 pe achizi\u021bia de media ar fi util s\u0103-\u0219i grupeze clien\u021bii \u00een 4 categorii majore bazate pe audien\u021ba clien\u021bilor lor \u0219i limba utilizat\u0103 \u00een campaniile lor de promovare. Aceste 4 categorii sunt:<\/span><\/p>\n

    \n
  1. Clien\u021bii str\u0103ini<\/span><\/li>\n
  2. Clien\u021bii locali<\/span><\/li>\n
  3. Clien\u021bi de export<\/span><\/li>\n
  4. Clien\u021bi de import<\/span><\/li>\n<\/ol>\n

    Pentru a putea \u00een\u021belege acesta grupare, am ales ca \u0219i punct de referin\u021b\u0103 <\/span>WebDigital<\/span><\/a>, care este o agen\u021bie de marketing digital, cu sediul \u00een Rom\u00e2nia care desf\u0103\u0219oar\u0103 campanii \u00een limba rom\u00e2n\u0103 \u0219i englez\u0103.<\/span><\/p>\n

    Av\u00e2nd \u00een vedere acest lucru, hai s\u0103 vorbim despre fiecare dintre cele 4 categorii!<\/span><\/p>\n

    Clien\u021bii str\u0103ini<\/b> sunt cei a c\u0103ror campanii de marketing sunt \u00een limba audien\u021bei lor pentru audien\u021ba din \u021bara str\u0103in\u0103. Aceasta este diferit\u0103 de limba \u0219i \u021bara de origine a agen\u021biei. Un exemplu, poate fi o afacere local\u0103 \u00een Marea Britanie, pe care noi, o agen\u021bie rom\u00e2neasc\u0103, o putem ajuta s\u0103 promoveze \u00een Marea Britanie pentru publicul englez \u00een limba englez\u0103.<\/span><\/p>\n

    Un alt exemplu poate fi un magazin online din Regatul Unit, care vizeaz\u0103 \u00een principal publicul britanic, ceea ce \u00eenseamn\u0103 c\u0103 campaniile pe care le facem sunt destinate acelei regiuni sau altor regiuni, vorbitoare de limb\u0103 englez\u0103. Am ales acest exemplu, deoarece \u00een prezent nu facem campanii \u00een limba francez\u0103 pentru publicul francez, dar dac\u0103 am face acest lucru, \u0219i acest exemplu ar fi, de asemenea, parte din acela\u0219i grup, clien\u021bi str\u0103ini.<\/span><\/p>\n

    Clien\u021bii locali<\/b> sunt acei clien\u021bi care au sediul sau \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea \u00een Rom\u00e2nia pentru public rom\u00e2nesc \u0219i pentru care folosim limba rom\u00e2n\u0103 \u00een campaniile de promovare. Toate paginile de comunicare sunt \u00een limba rom\u00e2n\u0103. Acest grup de clien\u021bi sunt cei care beneficiaz\u0103 de know-how-ul vast al agen\u021biei locale \u00een tot ceea ce prive\u0219te cultura local\u0103. <\/span><\/p>\n

    \u00centr-o pia\u021b\u0103 deschis\u0103, pentru un magazin online nu este foarte complicat s\u0103 aib\u0103 c\u00e2teva comenzi de la c\u00e2\u021biva public str\u0103in, dar dac\u0103 acest num\u0103r cre\u0219te, atunci lucrurile sunt diferite, sunt necesare diferite procese, provoc\u0103rile logistice devin mai numeroase \u0219i e nevoie de o expertiz\u0103 mai ampl\u0103 a pie\u021bei pe care o targeteaza.<\/span><\/p>\n

    Clien\u021bi de export<\/b> sunt clien\u021bii cu sediul \u00een Rom\u00e2nia, folosind acela\u0219i sistem de referi\u021b\u0103. Dar bine\u00een\u021beles pot fi din oricare dintre \u021b\u0103rile de origine ale agen\u021biei digitale. Un exemplu ar putea fi un magazin online rom\u00e2nesc care vrea s\u0103-\u0219i desf\u0103\u0219oare campaniile de marketing \u00een Polonia \u0219i s\u0103 vizeze pia\u021ba polonez\u0103 \u00een limba polonez\u0103.<\/span><\/p>\n

    La cel\u0103lalt cap\u0103t al acestui spectru se afl\u0103 <\/span>clien\u021bii de import<\/b> care doresc s\u0103 vizeze Rom\u00e2nia sau \u021bara de origine a agen\u021biei digitale pentru strategia lor de extindere. Un exemplu poate fi un magazin online cu sediul \u00een Polonia care vizeaz\u0103 Rom\u00e2nia \u0219i are nevoie de campanii de marketing \u00een limba rom\u00e2n\u0103 pentru public rom\u00e2n \u0219i bine\u00een\u021beles de know-how legat de cultura rom\u00e2neasc\u0103.<\/span><\/p>\n

    Iata cele <\/span>4 macro-segmente<\/b>!<\/span><\/p>\n

    Ceea ce este frumos, dar \u00een acela\u0219i timp provocator pentru aceasta zon\u0103, a Europei Central\u0103 \u0219i de Est este diversitatea cultural\u0103. \u00centrebarea cea mai grea este cum putem ajuta companiile s\u0103 creasc\u0103 \u0219i s\u0103 \u00eenfloreasc\u0103 \u00eentr-o pia\u021b\u0103 at\u00e2t de divers\u0103 din punct de vedere cultural \u0219i lingvistic?<\/span><\/p>\n

    Aici se potrive\u0219te perfect cu misiunea <\/span>CEE Digital Alliance<\/span>, alian\u021ba de agen\u021bii independente, recunoscute interna\u021bional \u0219i local, premiate \u0219i partenere Google, care acoper\u0103 aceast\u0103 pia\u021b\u0103 divers\u0103 a Europei Central\u0103 \u0219i de Est. <\/span><\/p>\n

    Agen\u021bii din Rom\u00e2nia, Polonia, Ungaria, Slovenia, Slovacia, Croa\u021bia, Republica Ceh\u0103, Bulgaria, Ucraina s-au adunat \u00een calitate de parteneri \u0219i au fondat <\/span>CEE Digital Alliance<\/span> pentru a ajuta companiile s\u0103-\u0219i extind\u0103 pie\u021bele \u0219i s\u0103 profite de cuno\u0219tin\u021bele despre particularit\u0103\u021bile pie\u021belor locale pe care le posed\u0103 fiecare dintre agen\u021bie.<\/span><\/p>\n

    Parteneriatul <\/span>CEE Digital Alliance<\/span> cuprinde peste 500 de exper\u021bi certifica\u021bi cu bugete media \u00een grija de peste 24 de milioane de euro gestionate anual \u0219i peste 2100 de proiecte livrate, prin intermediul c\u0103reia membrii acesteia pot sa-\u0219i ajute clien\u021bii s\u0103 aib\u0103 acces f\u0103r\u0103 probleme la solu\u021bii eficiente de marketing digital.<\/span><\/p>\n

    To\u021bi membrii <\/span>CEE Digital Alliance<\/span> sunt agen\u021bii partenere Google, independente, cu prezen\u021b\u0103 pe pia\u021b\u0103 de minim 4 ani \u0219i care au peste 60 de premii europene \u0219i nominaliz\u0103ri.<\/span><\/p>\n

    KG-Media<\/span><\/a>, <\/span>WebDigital<\/span><\/a>, <\/span>Dinetix<\/span><\/a>, <\/span>Bluerank<\/span><\/a>, <\/span>Growww Digital<\/span><\/a>, <\/span>Effectix<\/span><\/a>, <\/span>Basta Digital<\/span><\/a>, <\/span>agen\u021bia Kokos<\/span><\/a>, <\/span>Slopelift<\/span><\/a>, <\/span>DWF<\/span><\/a>, <\/span>Netpeak<\/span><\/a> sunt titanii din spatele <\/span>CEE Digital Alliance<\/span><\/a>, care au avut curajul s\u0103-\u0219i  localizeze toate ac\u021biunile de marketing prin intermediul schimbului de idei despre cum s\u0103 furnizeze servicii de marketing digital de cea mai bun\u0103 calitate.<\/span><\/p>\n

    \n\n\n\n
    \n

    <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \u00cempreun\u0103 cu al\u021bi co-fondatori ai alian\u021bei, m-am dedicat ideii de a construi \u0219i de a dezvolta o surs\u0103 valoroas\u0103 de informa\u021bii despre provoc\u0103rile \u0219i oportunit\u0103\u021bile acestei regiuni \u0219i \u00een a ajuta afacerile sa creasc\u0103 printr-o re\u021bea de \u00eencredere, local\u0103 \u0219i performant\u0103 de agen\u021bii de marketing digital.<\/span><\/p>\n

    Ne \u00eent\u00e2lnim periodic cu reprezentan\u021bii tuturor agen\u021biilor partenere \u0219i facem schimb de idei pentru \u00eembog\u0103\u021birea bazei de cuno\u0219tin\u021be colectiva \u0219i pentru a analiza pove\u0219tile de succes realizate \u00eempreun\u0103. De data aceasta a fost r\u00e2ndul Rom\u00e2niei s\u0103 g\u0103zduiasc\u0103 \u00eent\u00e2lnirea \u0219i a fost o experien\u021b\u0103 memorabil\u0103 pentru parteneri. <\/span><\/p>\n

    Vede\u021bi fotografiile pe <\/span>Facebook<\/span><\/a>, <\/span>Instagram<\/span><\/a>! \u0218i dac\u0103 te afli \u00een oricare dintre aceste categorii de clien\u021bi, nu ezita s\u0103 deveni una dintre pove\u0219tile noastre de succes. Trimite-mi un e-mail pentru c\u0103 \u0219tiu c\u00e2teva persoane care te pot ajuta!<\/span><\/p>\n

    Asculta\u021bi \u0219i <\/span>versiunea audio<\/span><\/a> a articolului!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    CEE Digital Alliance, o uniune de agen\u021bii independente de marketing digital de top din regiunea Europei Centrale \u0219i de Est, a avut cea de-a 5-a \u00eent\u00e2lnire la Bucure\u0219ti. Misiunea noastr\u0103 este s\u0103 ajutam clien\u021bii sa-\u0219i localizeze ac\u021biunile de marketing digital. […]<\/p>\n","protected":false},"author":2,"featured_media":11826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nCine e CEE Digital Alliance \u0219i de ce s-au intalnit \u00een Bucure\u0219ti? - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/cine-e-cee-digital-alliance-si-de-ce-s-au-intalnit-in-bucuresti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cine e CEE Digital Alliance \u0219i de ce s-au intalnit \u00een Bucure\u0219ti? - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"CEE Digital Alliance, o uniune de agen\u021bii independente de marketing digital de top din regiunea Europei Centrale \u0219i de Est, a avut cea de-a 5-a \u00eent\u00e2lnire la Bucure\u0219ti. Misiunea noastr\u0103 este s\u0103 ajutam clien\u021bii sa-\u0219i localizeze ac\u021biunile de marketing digital. 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