{"id":11996,"date":"2021-02-26T19:20:14","date_gmt":"2021-02-26T16:20:14","guid":{"rendered":"http:\/\/imunteanu.com\/ro\/?p=11996"},"modified":"2021-02-26T19:24:46","modified_gmt":"2021-02-26T16:24:46","slug":"ganduri-despre-influenceri-nano-influencer-marketing","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/","title":{"rendered":"G\u00e2nduri despre influenceri. Nano Influencer Marketing"},"content":{"rendered":"<p>Am participat azi pe Clubhouse. Este o re\u021bea social\u0103 unde po\u021bi s\u0103 intri, nu doar \u00een chilo\u021bi, ca pe Zoom, dar direct dezbr\u0103cat \u0219i de oriunde. Important e s\u0103 \u021bii totu\u0219i microfonul \u00eenchis s\u0103 nu se aud\u0103 apa.<\/p>\n<p>\u0218i am intrat \u00eentr-o camera organizat\u0103 de <a href=\"https:\/\/www.floringrozea.com\" target=\"_blank\" rel=\"noopener\">Florin Grozea<\/a>, fost artist c\u00e2nt\u0103re\u021b, acum artist antreprenor \u0219i fondator <a href=\"https:\/\/mocapp.net\" target=\"_blank\" rel=\"noopener\">Mocapp<\/a>. Sunt mare fan. Eu \u00eel urm\u0103ream \u0219i c\u00e2nd c\u00e2nta, dar\u0103mite acum c\u00e2nd face &#8220;software as a service&#8221;.<\/p>\n<p>Cum ascult\u0103m eu cuminte, proces\u00e2ndu-mi c\u00e2teva emailuri, &#8220;non-brain&#8221;, \u00a0trimi\u021b\u00e2nd un mesaj de &#8220;<a href=\"https:\/\/reefkig.com\/budgets\">\u00eencearc\u0103 nou\u0103 mea aplica\u021bie Reefkig Budgets<\/a>&#8220;, la un moment dat a pornit o discu\u021bie despre c\u00e2t de importan\u021bi sunt cei care o au mic\u0103.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/anchor.fm\/ionut-radu-munteanu\/embed\/episodes\/Gnduri-despre-influenceri--Nano-Influencer-Marketing-er4dna\" width=\"600px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Eu m-am sim\u021bit \u0219i am intervenit imediat, am ridicat m\u00e2na, m-am \u00eenscris la discu\u021bie, \u00een a\u0219teptare, p\u00e2n\u0103 c\u00e2nd Petri\u0219or Obae a t\u0103cut. Mi-a fost \u0219i mai clar c\u0103 nu vorbesc eu cel mai mult, orice ar zice lumea, unii sunt mai aprin\u0219i pe anumite subiecte dec\u00e2t al\u021bii.<\/p>\n<p>Bun! \u0218i a \u00eenceput discu\u021bia de la c\u00e2teva articole str\u0103ine care scriau despre cum cre\u0219te interesul pentru influencerii \u0219i creatorii de con\u021binut care&#8230; aten\u021bie, au o comunitate mic\u0103. \u0218i nu mic\u0103, foarte mic\u0103.<\/p>\n<p>Erau \u0219i multe doamne, jurnali\u0219ti, speciali\u0219ti, oameni din agen\u021bii, de la branduri \u0219i tot a\u0219a. M-am sim\u021bit u\u0219or \u00een plus, dar am zis c\u0103 nu pot s\u0103 tac, c\u0103 na, mai bine zic o prostie \u0219i s\u0103 fiu prost un minute, dou\u0103 dec\u00e2t s\u0103 o \u021bin \u00een minte \u0219i s\u0103 \u00eenceap\u0103 s\u0103 m\u0103 defineasc\u0103.<\/p>\n<p>Ce voiam eu s\u0103 zic \u0219i n-am apucat \u00een \u00eentregime c\u00e2nd mi-a venit r\u00e2ndul, era c\u0103 cea mai mare valoare pe care o are un &#8220;influencer&#8221; este exact asta influen\u021b\u0103. <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/cele-21-de-legi-supreme-ale-liderului-editie-noua_f29f2e8a-4d80-42c5-8614-1ce18870f2b7\" target=\"_blank\" rel=\"noopener\">John Maxwell o pune \u00een acela\u0219i mix cu leadership<\/a> \u0219i vorbe\u0219te mult despre asta.<\/p>\n<p>La fel \u0219i to\u021bi ceilal\u021bi mo\u0219i la care am plecat urechea: <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/stiinta-influentei_ead966a0-f77d-4725-986e-9736b518e1e0\" target=\"_blank\" rel=\"noopener\">Brian Tracy<\/a>, <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/triburi-avem-nevoie-de-tine-sa-ne-conduci_f54521bb-1f04-4dc4-a304-d0414bfe504d\" target=\"_blank\" rel=\"noopener\">Seth Godin (Triburi)<\/a>, <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/influence-the-psychology-of-persuasion_cb2fb3ec-c443-4ac7-9e7f-422a54bf7735\" target=\"_blank\" rel=\"noopener\">Robert Cialdini<\/a> sau chiar <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/meditations-marcus-aurelius-antonius-the-roman-emperor-paperback_64706b39-a9eb-48dd-a6bd-bf604125fafe\" target=\"_blank\" rel=\"noopener\">Marcus Aurelius<\/a>. El, s\u0103racu, <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Marc_Aureliu\" target=\"_blank\" rel=\"noopener\">n-a ajuns a\u0219a b\u0103tr\u00e2n<\/a> c\u0103 pe vremea aia nu erau vaccinuri.<\/p>\n<p>Influen\u021ba, <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Grip\u0103\" target=\"_blank\" rel=\"noopener\">omofon cu virusul care provoaca gripa<\/a>, este despre capacitatea de a produce un efect, adic\u0103 chiar asta \u00eenseamn\u0103. Nu e clar dac\u0103 efectul trebuie s\u0103 fie transformator constructiv sau poate fi \u0219i de repulsie. Eu vreau s\u0103 cred c\u0103 influen\u021b\u0103 este despre &#8220;persuadare&#8221; direct\u0103 sau indirect\u0103. \u0218i\u00a0dac\u0103 convingi argumentat e OK. Chiar dac\u0103 c\u00e2teodat\u0103 efectul poate fi mai <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=184f69294&amp;redirect_to=https%253A\/\/www.elefant.ro\/predictably-irrational-the-hidden-forces-that-shape-our-decisions_1b465477-92c7-47d4-b491-2d1b6e64bbd4\" target=\"_blank\" rel=\"noopener\">&#8220;a la Dan Ariely&#8221; (ref. Predictably Irrational<\/a>).<\/p>\n<p>Deci, produci un efect, dar unde \u0219i c\u00e2t de mare. Era nenea \u0103la care era fascinat de pantalonii de Yoga, dac\u0103 va mai aduce\u021bi aminte prin anii 90, &#8220;The Ox&#8221;, care a \u00eenceput cu 13 oameni \u0219i la apogeu avea 35.000 de membri (<a href=\"https:\/\/ro.wikipedia.org\/wiki\/Gregorian_Bivolaru\" target=\"_blank\" rel=\"noopener\">Grigorian Bivolaru, MISA se numea tribul lui<\/a>), un fel de &#8220;micro-influencer&#8221; din zilele noastre.<\/p>\n<p>A\u0219a c\u0103, dac\u0103 ai o influen\u021b\u0103 mare nu conteaz\u0103 c\u00e2t o ai de mic\u0103. Important este s\u0103 po\u021bi s\u0103 o duci acolo unde vrei tu, f\u0103r\u0103 c\u0103 ea s\u0103 vrea s\u0103 mearg\u0103 \u00een alt\u0103 parte \u0219i s\u0103 g\u0103se\u0219ti \u0219i pe cineva care s\u0103-\u021bi \u0219i sus\u021bin\u0103 acest efort. Iar cine te sus\u021bine este foarte relevant, pentru c\u0103 are o influen\u021b\u0103 &#8220;direct\u0103&#8221; asupra ta \u0219i asupra ac\u021biunilor tale.<\/p>\n<p>De aceea, r\u0103spunderea poate fi \u00eemp\u0103r\u021bit\u0103. Dac\u0103 &#8220;este apreciat&#8221; num\u0103rul mare de membri dintr-o comunitate, consecin\u021b\u0103 e c\u0103 \u00ee\u021bi vei cre\u0219te c\u00e2t po\u021bi de repede comunitatea pentru a \u00eendeplini &#8220;obiectivul&#8221;, f\u0103c\u00e2nd asta chiar \u0219i mai &#8220;gray-hat&#8221; sau &#8220;black-hat&#8221; aka &#8220;merge orice&#8221; \u00een func\u021bie de c\u00e2t e\u0219ti de &#8220;motivat&#8221;.<\/p>\n<p>Dac\u0103 &#8220;este apreciat&#8221; num\u0103rul de interac\u021biuni dintre membrii comunit\u0103\u021bii tale, consecin\u021b\u0103 va fi s\u0103-\u021bi cre\u0219ti num\u0103rul de interac\u021biuni \u00eentr\u00e2nd c\u00e2teodat\u0103 \u00een subiecte care sunt predispune la interac\u021biuni, \u0219i \u0219tim cu to\u021bii cum &#8220;circul&#8221; antreneaz\u0103 cel mai bine audien\u021b\u0103.\u00a0\u00centr-un cuv\u00e2nt, func\u021bia dezvolt\u0103 organul.<\/p>\n<p>\u0218i orice dezechilibru se va accentua dac\u0103 va fi &#8220;hr\u0103nit&#8221;.\u00a0Combinat cu pu\u021bin\u0103 imaturitate, ambele pot cre\u0219te riscul de &#8220;fake followers&#8221;, calitate redus\u0103 a con\u021binutului \u0219i tot felul de &#8220;crazy crazy&#8221; (fotografii \u00een situa\u021bii periculoase, materiale video dubioase, subiecte abordate din perspective aiurea).<\/p>\n<p>Cred totu\u0219i c\u0103 mai e un nivel intermediar. Am fi tenta\u021bi s\u0103 critic\u0103m speciali\u0219tii care reprezint\u0103 brandurile, c\u0103 ei au banii, c\u0103 ei vor &#8220;vanity metrics&#8221;, c\u0103 ei vor numere mari, &#8220;engagement&#8221; mare etc.<\/p>\n<p>Eu cred c\u0103 &#8220;pe\u0219tele de la cap se \u00eempute&#8221; \u0219i oric\u00e2t de con\u0219tien\u021bi, de educa\u021bi \u0219i de bine inten\u021biona\u021bi sunt ace\u0219ti speciali\u0219ti c\u00e2nd te duci s\u0103 prezin\u021bi unui &#8220;stakeholder&#8221; aka &#8220;big boss&#8221; un raport cu 100 \u00eentr-un univers cu 10000, vei fi privit prost. Va trebui s\u0103 dai multe explica\u021bii care, s\u0103 fim cinsti\u021bi, au foarte multe variabile \u0219i oric\u00e2t ai avea &#8220;<a href=\"https:\/\/ro.wikipedia.org\/wiki\/Locus_de_control\" target=\"_blank\" rel=\"noopener\">locus de control<\/a>&#8221; interior, sunt lucruri care nu \u021bin de tine.<\/p>\n<p>\u0218i atunci alegi.<\/p>\n<p>Sigur, alegi \u00een func\u021bie de obiectivul pe care \u00eel are compania ta, \u00een func\u021bie tipul de marketing pe care \u00eel desf\u0103\u0219ori: &#8220;segmented&#8221; sau &#8220;mass&#8221;, \u00een func\u021bie de rezultatele anterioare relevante (ca la angajare), \u00een func\u021bie de &#8220;pe cine \u0219tii \u0219i cu cine ai mai lucrat \u00een trecut&#8221; \u0219i mai multe g\u0103si\u021bi \u0219i \u00een <a href=\"https:\/\/event.2performant.com\/events\/click?ad_type=quicklink&amp;aff_code=fc7881203&amp;unique=07b5f0fed&amp;redirect_to=https%253A\/\/carturesti.ro\/carte\/ce-ne-facem-dom-le-cu-influencerii-astia-1023360091\" target=\"_blank\" rel=\"noopener\"><strong>cartea lui Chinezu<\/strong><\/a>, \u00een <a href=\"https:\/\/ro.2performant.com\/blog\/premiera-cod-de-bune-practici-in-influencer-marketing-in-romania\/\" target=\"_blank\" rel=\"noopener\">Codul de bune practici \u00een influencer marketing \u00een Rom\u00e2nia<\/a> sau \u00een analize \u0219i articole de pe platforme precum <a href=\"https:\/\/blog.mocapp.net\" target=\"_blank\" rel=\"noopener\">Mocapp<\/a> sau <a href=\"https:\/\/2performant.com\/influencer-marketing-influencers\/\" target=\"_blank\" rel=\"noopener\">2performant.<\/a><\/p>\n<p>Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.<\/p>\n<p>\u00cen\u021beleg c\u0103 \u00een acest caz apare discu\u021bia de ce sunt comunit\u0103\u021bile lor a\u0219a de mici. Este con\u021binutul lor prea pu\u021bin interesant, creeaz\u0103 sau nu con\u021binut sau chiar au un topic \u0219i o comunitate de ni\u0219\u0103? Asta e o \u00eentrebare corect\u0103 \u0219i trebuie cercetat, dar, reflecta\u021bi \u0219i la ce \u00eenseamn\u0103 &#8220;interesant&#8221;? E destul de subiectiv acest &#8220;e interesant&#8221; pentru ca ce e interesant pentru unii poate fi neinteresant pentru al\u021bii, iar p\u00e2n\u0103 la urm\u0103 asta segmenteaz\u0103 audien\u021b\u0103.<\/p>\n<p>V\u0103 dau exemplul meu, eu scriu acest articol \u0219i va fi apreciat de unii, al\u021bii vor fi deranja\u021bi de con\u021binutul implicit cu conota\u021bii sexuale, al\u021bii vor g\u0103si c\u0103 e degeaba, unii nu vor fi deacord cu punctul de vedere \u0219i doar unii vor fi pe aceea\u0219i lungime de und\u0103 cu mine.<\/p>\n<p>Dac\u0103 \u00eei excluzi pe care cei care fie nu au r\u0103bdare sau timp s\u0103 citeasc\u0103 mult text, fie sunt at\u00e2t de critici pe morfologie \u0219i sintaxa \u00eenc\u00e2t nu mai v\u0103d p\u0103durea din cauza copacilor \u0219i pe cei care sunt sup\u0103ra\u021bi foc c\u0103 sunt prea multe cuvinte din alte limbi, uite cum r\u0103m\u00e2n doar cei interesa\u021bi.<\/p>\n<p>Dar, ace\u0219tia din urm\u0103 vor \u00eentr\u0103 \u00eentr-un soi de conexiune cu mine, tip <a href=\"https:\/\/james-camerons-avatar.fandom.com\/wiki\/Tsaheylu\" target=\"_blank\" rel=\"noopener\">&#8220;Tsaheylu&#8221; (ref. Avatar, 2019)<\/a>? Poate.<\/p>\n<blockquote><p><em>Oricum acestia, voi, sunt de fapt comunitatea mea! Mic\u0103, mare, voi sunte\u021bi cei mai valoro\u0219i pentru mine. Voi \u00eemi admira\u021bi reu\u0219itele, \u00eemi ierta\u021bi \u0219i justifica\u021bi erorile \u0219i gafele, \u00eemi critica\u021bi delicat imperfec\u021biunile \u0219i tot voi v\u0103 l\u0103sa\u021bi influen\u021ba\u021bi de preferin\u021bele mele. V\u0103 mul\u021bumesc!<\/em><\/p><\/blockquote>\n<p>Solu\u021bia mea rapid\u0103 pentru a cre\u0219te aceast\u0103 pia\u021b\u0103 nu e doar despre educa\u021bie, este c\u0103 \u00een acel media plan cu cifre mare s\u0103 mai strecura\u021bi \u0219i c\u00e2\u021biva de-\u0103\u0219tia mai mici.<\/p>\n<p>Apoi, dac\u0103 lu\u0103m de bun\u0103 clasificarea c\u0103 nano-influenceri sunt cei cu comunit\u0103\u021bi mai mici de 1000 de persoane, putem, excluz\u00e2nd extremele s\u0103 afirm\u0103m, f\u0103r\u0103 menajamente, c\u0103 o mare parte a celor care au cont pe Facebook sunt nano-influenceri. Asta \u00eenseamn\u0103 c\u0103 nu e chiar o t\u00e2mpenie c\u00e2nd auzim c\u0103 to\u021bi se cred influenceri.<\/p>\n<p>\u00cen primul r\u00e2nd pentru c\u0103 valoarea median\u0103 (un fel de medie f\u0103r\u0103 extreme) este undeva la 200 de prieteni pentru fiecare user, ceea ce este \u00een consens cu un num\u0103r pe care l-a identificat \u0219i <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dunbar's_number\" target=\"_blank\" rel=\"noopener\">Robin Dunbar,<\/a> antropolog, care a studiat c\u0103 o persoan\u0103 este capabil\u0103 de conexiuni sociale apropiate cu aproximativ 150 de persoane.<\/p>\n<p>Dar aten\u021bie, ace\u0219tia reprezint\u0103 oameni despre care \u0219tii chestii \u0219i ei \u0219tiu chestii actuale despre tine, nu cei pe care ai uitat c\u0103 i-ai cunoscut sau care te cunosc dar tu nu \u0219tii c\u0103 ei exist\u0103. Pun\u00e2nd cap la cap cu num\u0103rul de prieteni mediu de pe Facebook rezult\u0103 c\u0103 to\u021bi avem poten\u021bial de &#8220;nano-influenceri&#8221;.<\/p>\n<p>Da, inclusiv unchiul \u0219i m\u0103tu\u0219a.\u00a0\u0218i putem s\u0103 fim ambasadori ai brandurilor pe care le folosim. Dar\u00a0ce ne diferen\u021biaz\u0103 atunci?<\/p>\n<p>Aici mai adaug \u0219i un g\u00e2nd despre &#8220;personal branding&#8221; sau &#8220;digital personal branding&#8221;, cum vre\u021bi s\u0103-l numim. Eu cred c\u0103 afirma\u021bia &#8220;fiecare trebuie s\u0103 se \u00eengrijeasc\u0103 de brandul personal \u00een mediul digital&#8221; este absolut corect\u0103, cu at\u00e2t mai mult influencerii care vor s\u0103 creasc\u0103. Clar, toat\u0103 lumea ar trebui s\u0103 ias\u0103 mai pu\u021bin cu hainele rupte sau murdare din cas\u0103 \u0219i bine\u00een\u021beles asta tradus\u0103 pentru mediul digital.<\/p>\n<p>C\u0103 s\u0103 nu-mi sar\u0103 lumea \u00een cap o s\u0103 adaug c\u00e2teva detalii complet relevante despre construc\u021bia de con\u021binut \u0219i constructorii de con\u021binut a c\u0103ror efort \u00eel apreciez. Trebuie sau nu s\u0103 creezi con\u021binut c\u0103 s\u0103 fii cel pu\u021bin nano-influencer? Eu cred c\u0103 nu. Trebuie s\u0103 fii activ exprim\u00e2ndu-\u021bi punctele de vedere? Da.<\/p>\n<p>Po\u021bi prin con\u021binut s\u0103 filtrezi audien\u021b\u0103, s\u0103 grupezi audien\u021b\u0103 pe un topic anume, s\u0103 elimini &#8220;neinteresa\u021bi&#8221;, s\u0103 cre\u0219ti &#8220;engagement&#8221;-ul, s\u0103 aduci noi membri \u00een comunitatea ta? Da, absolut.<\/p>\n<p>\u0218i diferen\u021ba majora este inten\u021bia de a monetiza.\u00a010 b\u0103nu\u021bi de la 100.000 de oameni sau 1000 de b\u0103nu\u021bi de la 1000 \u0219i gata ai milionul. \ud83d\ude42<br \/>\n\u0218i m\u0103 opresc aici.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am participat azi pe Clubhouse. Este o re\u021bea social\u0103 unde po\u021bi s\u0103 intri, nu doar \u00een chilo\u021bi, ca pe Zoom, dar direct dezbr\u0103cat \u0219i de oriunde. Important e s\u0103 \u021bii totu\u0219i microfonul \u00eenchis s\u0103 nu se aud\u0103 apa. \u0218i am [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[],"class_list":["post-11996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialisti-in-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com<\/title>\n<meta name=\"description\" content=\"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"(ro) iMunteanu.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T16:20:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-26T16:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ionu\u021b Radu Munteanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:site\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ionu\u021b Radu Munteanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\"},\"author\":{\"name\":\"Ionu\u021b Radu Munteanu\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"headline\":\"G\u00e2nduri despre influenceri. Nano Influencer Marketing\",\"datePublished\":\"2021-02-26T16:20:14+00:00\",\"dateModified\":\"2021-02-26T16:24:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\"},\"wordCount\":1724,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"image\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\",\"articleSection\":[\"Speciali\u0219ti \u00een Marketing Digital\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\",\"url\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\",\"name\":\"G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\",\"datePublished\":\"2021-02-26T16:20:14+00:00\",\"dateModified\":\"2021-02-26T16:24:46+00:00\",\"description\":\"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.\",\"breadcrumb\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage\",\"url\":\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\",\"contentUrl\":\"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/imunteanu.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"G\u00e2nduri despre influenceri. Nano Influencer Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\",\"url\":\"https:\/\/imunteanu.com\/ro\/\",\"name\":\"iMunteanu.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imunteanu.com\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\",\"name\":\"Ionu\u021b Radu Munteanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"caption\":\"Ionu\u021b Radu Munteanu\"},\"logo\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\"},\"description\":\"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.\",\"sameAs\":[\"https:\/\/www.imunteanu.com\",\"https:\/\/www.facebook.com\/irmunteanu\/\",\"https:\/\/www.instagram.com\/follow.imunteanu\/\",\"https:\/\/www.linkedin.com\/in\/imunteanu\/\",\"https:\/\/x.com\/imunteanu\",\"https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA\",\"https:\/\/soundcloud.com\/user-228862969\"],\"url\":\"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com","description":"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/","og_locale":"ro_RO","og_type":"article","og_title":"G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com","og_description":"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.","og_url":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/","og_site_name":"(ro) iMunteanu.com","article_publisher":"https:\/\/www.facebook.com\/irmunteanu\/","article_author":"https:\/\/www.facebook.com\/irmunteanu\/","article_published_time":"2021-02-26T16:20:14+00:00","article_modified_time":"2021-02-26T16:24:46+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","type":"image\/jpeg"}],"author":"Ionu\u021b Radu Munteanu","twitter_card":"summary_large_image","twitter_image":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","twitter_creator":"@imunteanu","twitter_site":"@imunteanu","twitter_misc":{"Scris de":"Ionu\u021b Radu Munteanu","Timp estimat pentru citire":"7 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/"},"author":{"name":"Ionu\u021b Radu Munteanu","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"headline":"G\u00e2nduri despre influenceri. Nano Influencer Marketing","datePublished":"2021-02-26T16:20:14+00:00","dateModified":"2021-02-26T16:24:46+00:00","mainEntityOfPage":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/"},"wordCount":1724,"commentCount":0,"publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"image":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","articleSection":["Speciali\u0219ti \u00een Marketing Digital"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/","url":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/","name":"G\u00e2nduri despre influenceri. Nano Influencer Marketing - (ro) iMunteanu.com","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","datePublished":"2021-02-26T16:20:14+00:00","dateModified":"2021-02-26T16:24:46+00:00","description":"Eu recomand influenceri mici \u0219i foarte mici (nano) \u0219i asta dup\u0103 dimensiunea comunit\u0103\u021bii lor pentru c\u0103, cel pu\u021bin p\u0103n\u0103 la analiza criteriilor care \u00eei pot exclude, pot fi mai apropia\u021bi de oamenii din comunitatea lor.","breadcrumb":{"@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#primaryimage","url":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","contentUrl":"https:\/\/imunteanu.com\/ro\/wp-content\/uploads\/sites\/4\/2021\/02\/ionut-radu-munteanu-7-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/imunteanu.com\/ro\/ganduri-despre-influenceri-nano-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imunteanu.com\/ro\/"},{"@type":"ListItem","position":2,"name":"G\u00e2nduri despre influenceri. Nano Influencer Marketing"}]},{"@type":"WebSite","@id":"https:\/\/imunteanu.com\/ro\/#website","url":"https:\/\/imunteanu.com\/ro\/","name":"iMunteanu.com","description":"","publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imunteanu.com\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":["Person","Organization"],"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132","name":"Ionu\u021b Radu Munteanu","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","caption":"Ionu\u021b Radu Munteanu"},"logo":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/"},"description":"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.","sameAs":["https:\/\/www.imunteanu.com","https:\/\/www.facebook.com\/irmunteanu\/","https:\/\/www.instagram.com\/follow.imunteanu\/","https:\/\/www.linkedin.com\/in\/imunteanu\/","https:\/\/x.com\/imunteanu","https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA","https:\/\/soundcloud.com\/user-228862969"],"url":"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/"}]}},"_links":{"self":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/11996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/comments?post=11996"}],"version-history":[{"count":29,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/11996\/revisions"}],"predecessor-version":[{"id":12031,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/11996\/revisions\/12031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media\/12018"}],"wp:attachment":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media?parent=11996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/categories?post=11996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/tags?post=11996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}