{"id":1395,"date":"2013-03-22T10:54:48","date_gmt":"2013-03-22T08:54:48","guid":{"rendered":"http:\/\/www.imunteanu.com\/?p=1395"},"modified":"2019-07-28T19:15:23","modified_gmt":"2019-07-28T19:15:23","slug":"guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/","title":{"rendered":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman)"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This article has no English translation. <\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Setarea unei campanii in Google AdWords pentru motorul de cautare are cativa pasi de care este necesar sa tinem cont. Pentru ca aceasta campanie sa functioneze asa cum ne dorim si pentru a-si atinge obiectivele, este bine sa ne uitam cu atentie la primele intrebari din cont.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Google a introdus recent un upgrade in interfata Google AdWords adaugand o serie de optiuni noi la nivelul tabului Settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Locations<\/li><li>Ad Schedule<\/li><li>Devices<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Acestea permit modifcarea pretului licitat in functie de contextul in care se afla utilizatorul. Astfel, daca pana acum eram nevoiti sa impartim campaniile pe locatii sau&nbsp; dispozitive pentru a putea licita diferit, acum acest lucru se poate face la nivel de campanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optiunile pe care le avem la nivelul setarilor este necesar sa fie alese in functie de tipul campaniei si obiectivele de marketing stabilite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indicatorii pe care trebuie sa ii calibram cu obiectivele noastre sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tipul campaniei<\/li><li>Network<\/li><li>Devices<\/li><li>Location<\/li><li>Languages<\/li><li>Bidding &amp; Budget<\/li><li>Delivery method<\/li><li>Ad&nbsp;extensions<\/li><li>Schedule<\/li><li>Ad scheduling<\/li><li>Ad rotation<\/li><li>Ad delivery<\/li><li>Keyword matching options<\/li><li>Manage IP Exclusions<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Campaign Type &#8211; Search Network Only<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In cazul unei campanii in cadrul motorului de cautare alegem optiunea \u201eSearch Network Only\u201d.&nbsp; Aceasta ne permite modificarea tuturor setarilor disponibile in interfata Google AdWords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Network &#8211; Google Search Network<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In cazul alegerii retelei, vom alege \u201eGoogle Search Network\u201d. In general, se recomanda excluderea partenerilor de cautare Google, deoarece acestia au dovedit a trage in jos indicaorii de performanta.Exceptie sunt campaniile de Brand Protect care s-au dovedit a fi profitabile si care aduc o serie de benficii la nivelul contului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Devices- PC &amp; Tablet &amp; Mobile<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asa cum am mentionat mai sus pana la introducerea noilor optiuni de adjustare a pretului de licitatie, in functie de context, se recomanda separarea campaniilor in functie de dispozitivul pe care ne dorim sa se vada campania. Acum nu mai este disponibila optiunea de a seta o campanie care sa targeteze doar dispozitivele mobile. Acest lucru nu este tocmai pe gusturile noastre pentru ca exista diferente majore intre cautarile efectuate de pe un dispozitiv mobil si cele efectuate de pe un desktop sau laptop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Location &#8211; Location Options <\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Locatia este importanta atunci cand ne gandim la o afacere locala. Aceasta se recomanda in cazul in care afacerea promovata se adreseaza exclusiv utilizatorilor dintr-o anumita zona geografica sau pentru promovarea unei oferte special destinata unei anumite zone. Un exemplu in acest sens poate fi \u201eComanda acum si primesti livrare gratuit in Bucuresti\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Languages: English; Hungarian; Romanian<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atunci cand alegem limba trebuie sa stim ca aceasta se refera la limba setata in <del>cadrul browser-ului<\/del> interfata motorului de cautare. Aici trebuie sa ne gandim la cele mai utilizate limbi din zona pe care am ales-o anterior. De exemplu multi romani au setata in interfata motorului de cautare, limba engleza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Bidding and budget : Focus on clicks, manual maximum CPC bidding<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceasta optiune se refera la sistemul de licitatie si la algoritmul pe care il calculeaza Google pentru ca reclama ta sa se afiseze atunci cand se face o cautare. Astfel, vorbim de pretul pe care suntem dispusi sa il platim in cazul in care utilizatorul da click pe reclama noastra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In acest caz, recomand pornirea unei campanii cu un cost pe click ridicat si optimizarea acestuia pe parcursul desfasurarii campaniei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Delivery method &#8211;&nbsp; Accelerated: Show ads more quickly until budget is reached<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optiunea \u201eDelivery method\u201d se refera la frecventa afisarii reclamei. In cazul in care avem un buget zilnic limitat aceasta optiune ajuta la dispersia uniforma a acestuia pe toata durata zilei. Aici recomand afisarea accelerata, in prima faza a campaniei, iar in cazul in care bugetul nu este suficient pentru a acoperii toate cautarile unei zile as testa care este cea mai profitabila parte a zilei pentru afacerea mea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Ad extensions -All<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extensiile reclamelor sunt importante si cu o rata de click mare. Aici ma refer la acele link-uri afisate sub reclama text care au o chemare la actiune foarte clara, \u201eSuna acum la &#8230;.\u201d, \u201eVezi harta aici\u201d sau \u201eGama x disponibila acum aici\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extensiile anunturilor fac subiectul unu articol viitor pe care il veti putea citi pe promovare-adwords.ro. &nbsp;Pana atunci recomand utilizarea lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Schedule: Start date, end date, ad scheduling<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aici discutam despre programarea afisarii reclamelor in functie de momentul de inceput sau de sfarsit al unei campanii, dar se momentul intermediar, cand am posibilitatea de a alege ca reclamele sa se afiseze intr-un anumit interval orar in fiecare zi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As recomanda oprirea manuala a unei campanii, iar daca acest lucru nu este posibil, aceasta optiune ne poate ajuta. Atentie, aceasta optiune opreste campania la data indicata, iar daca dorim sa repornim campania nu este suficient sa schimbam statusul din pauza in activ, ci va trebui sa modificam si data de incheiere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Ad scheduling: Showing ads all the time<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Optiunea de programare a anunturilor, ne permite sa licitam diferit sau sa nu afisam anunturi in anumite intervale ale zilei si in anumite zile ale saptamanii. Daca bugetul, industria si website-ul ne permit sa facem acest lucru, recomand afisarea permanenta a anunturilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Ad rotation: Rotate indefinitely: Show lower performing ads more evenly with higher performing ads,<\/b> <b>and do not optimize<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aici discutam deja de ceva mai complex. Atunci cand avem mai multe reclame pentru a promova acelasi produs sau serviciu putem alege sa afisam anunturile prin rotatie pentru a descoperi performanta fiecaruia dintre ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomandare mea este sa optimizam manual anunturile in functie de indicatorii pe care i-am stabilit la inceput cu clientul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Keyword matching options: Exact and phrase match: Do not include close variants<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eKeyword matching options\u201d se refera la modul in care scriem cuvintele cheie pe care le introducem intr-un Ad Group. Acestea sunt cele care influenteaza afisarea reclamelor noastre si este important sa cunoastem foarte bine care sunt variatiile acestora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider ca ar trebui sa ne ocupam noi de adugarea cuvintelor la plural si daca este cazul adaugarea unei campanii separate care sa contina cuvinte scrise gresit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Manage IP exclusions<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu ajutorul acestei optiuni putem exclude pana la 500 de IP-uri. Astfel, anunturile noastre nu se vor afisa pentru utilizatorii care utilizeaza IP-urile excluse. Important este sa excludem cu grija aceste IP-uri pentru ca exista furnizori de internet care ofera utilizatorilor IP-uri dinamice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concluzia este ca trebuie sa fim atenti la aceste detalii pe care le setam initial. Desi ele par mai putin importante la o prima vedere, aceste pot contribui la atingerea obiectivelor noastre. Intotdeauna pot exista exceptii de la regula, dar &#8220;intotdeauna&#8221; defineste o regula, asa se intampla si cu setarile unei campanii Google AdWords Search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has no English translation. Setarea unei campanii in Google AdWords pentru motorul de cautare are cativa pasi de care este necesar sa tinem cont. Pentru ca aceasta campanie sa functioneze asa cum ne dorim si pentru a-si atinge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[280,141],"class_list":["post-1395","post","type-post","status-publish","format-standard","hentry","category-invitati-sa-scrie-guest-posturi-imunteanu","tag-cornel-coman","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation. Setarea unei campanii in Google AdWords pentru motorul de cautare are cativa pasi de care este necesar sa tinem cont. Pentru ca aceasta campanie sa functioneze asa cum ne dorim si pentru a-si atinge [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\" \/>\n<meta property=\"og:site_name\" content=\"(ro) iMunteanu.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-22T08:54:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-28T19:15:23+00:00\" \/>\n<meta name=\"author\" content=\"Ionu\u021b Radu Munteanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:site\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ionu\u021b Radu Munteanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\"},\"author\":{\"name\":\"Ionu\u021b Radu Munteanu\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"headline\":\"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman)\",\"datePublished\":\"2013-03-22T08:54:48+00:00\",\"dateModified\":\"2019-07-28T19:15:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\"},\"wordCount\":1106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"keywords\":[\"cornel coman\",\"google adwords\"],\"articleSection\":[\"Invita\u021bi pe blog (Guest Posts)\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\",\"url\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\",\"name\":\"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\"},\"datePublished\":\"2013-03-22T08:54:48+00:00\",\"dateModified\":\"2019-07-28T19:15:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/imunteanu.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\",\"url\":\"https:\/\/imunteanu.com\/ro\/\",\"name\":\"iMunteanu.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imunteanu.com\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\",\"name\":\"Ionu\u021b Radu Munteanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"caption\":\"Ionu\u021b Radu Munteanu\"},\"logo\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\"},\"description\":\"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.\",\"sameAs\":[\"https:\/\/www.imunteanu.com\",\"https:\/\/www.facebook.com\/irmunteanu\/\",\"https:\/\/www.instagram.com\/follow.imunteanu\/\",\"https:\/\/www.linkedin.com\/in\/imunteanu\/\",\"https:\/\/x.com\/imunteanu\",\"https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA\",\"https:\/\/soundcloud.com\/user-228862969\"],\"url\":\"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/","og_locale":"ro_RO","og_type":"article","og_title":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com","og_description":"This article has no English translation. Setarea unei campanii in Google AdWords pentru motorul de cautare are cativa pasi de care este necesar sa tinem cont. Pentru ca aceasta campanie sa functioneze asa cum ne dorim si pentru a-si atinge [&hellip;]","og_url":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/","og_site_name":"(ro) iMunteanu.com","article_publisher":"https:\/\/www.facebook.com\/irmunteanu\/","article_author":"https:\/\/www.facebook.com\/irmunteanu\/","article_published_time":"2013-03-22T08:54:48+00:00","article_modified_time":"2019-07-28T19:15:23+00:00","author":"Ionu\u021b Radu Munteanu","twitter_card":"summary_large_image","twitter_creator":"@imunteanu","twitter_site":"@imunteanu","twitter_misc":{"Scris de":"Ionu\u021b Radu Munteanu","Timp estimat pentru citire":"5 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#article","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/"},"author":{"name":"Ionu\u021b Radu Munteanu","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"headline":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman)","datePublished":"2013-03-22T08:54:48+00:00","dateModified":"2019-07-28T19:15:23+00:00","mainEntityOfPage":{"@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/"},"wordCount":1106,"commentCount":0,"publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"keywords":["cornel coman","google adwords"],"articleSection":["Invita\u021bi pe blog (Guest Posts)"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/","url":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/","name":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman) - (ro) iMunteanu.com","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/#website"},"datePublished":"2013-03-22T08:54:48+00:00","dateModified":"2019-07-28T19:15:23+00:00","breadcrumb":{"@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/imunteanu.com\/ro\/guest-post-setarea-unei-campanii-de-google-adwords-pentru-search-by-cornel-coman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imunteanu.com\/ro\/"},{"@type":"ListItem","position":2,"name":"[Guest Post] Setarea unei campanii de Google AdWords pentru Search (Cornel Coman)"}]},{"@type":"WebSite","@id":"https:\/\/imunteanu.com\/ro\/#website","url":"https:\/\/imunteanu.com\/ro\/","name":"iMunteanu.com","description":"","publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imunteanu.com\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":["Person","Organization"],"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132","name":"Ionu\u021b Radu Munteanu","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","caption":"Ionu\u021b Radu Munteanu"},"logo":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/"},"description":"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.","sameAs":["https:\/\/www.imunteanu.com","https:\/\/www.facebook.com\/irmunteanu\/","https:\/\/www.instagram.com\/follow.imunteanu\/","https:\/\/www.linkedin.com\/in\/imunteanu\/","https:\/\/x.com\/imunteanu","https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA","https:\/\/soundcloud.com\/user-228862969"],"url":"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/"}]}},"_links":{"self":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/1395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/comments?post=1395"}],"version-history":[{"count":3,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/1395\/revisions"}],"predecessor-version":[{"id":7744,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/1395\/revisions\/7744"}],"wp:attachment":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media?parent=1395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/categories?post=1395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/tags?post=1395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}