{"id":1958,"date":"2018-04-25T16:00:38","date_gmt":"2018-04-25T13:00:38","guid":{"rendered":"http:\/\/www.imunteanu.com\/?p=1958"},"modified":"2019-07-28T19:08:05","modified_gmt":"2019-07-28T19:08:05","slug":"am-jucat-clickplanners-la-snspa","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-la-snspa\/","title":{"rendered":"Am jucat Clickplanners la SNSPA"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This article has no English translation<\/strong>.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sunt n\u0103scut \u00een \u201883 \u0219i ca \u0219i cei n\u0103scu\u021bi \u00een aceea\u0219i perioad\u0103, m-am jucat ini\u021bial f\u0103r\u0103 tehnologie. Mai \u021bine\u021bi minte c\u00e2t de u\u0219or era \u00een copil\u0103rie s\u0103 descoperi ceva nou? Ce u\u0219or era s\u0103 m\u0103 joc \u0219i ce greu era s\u0103 \u00eenv\u0103\u021b orice care nu implica joac\u0103. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ast\u0103zi, acest tip de \u00eenv\u0103\u021bare prin joc a prins contur \u0219i se reg\u0103se\u0219te din plin \u00een metodele pedagogice moderne, iar din 2010, inspira\u021bi din jocurile pe calculator \u0219i descoperind cum micro-recompensele, aproape Pavloviene, asigur\u0103 continuitatea \u00eentr-o anumit\u0103 activitate \u0219i determin\u0103 eficientizare. Acest procedeu este folosit din plin \u0219i \u00een lumea afacerilor.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">De la \u00eenceputul anilor 2000, s-a dezvoltat conceptul de \u00eenv\u0103\u021bare prin joc, \u201cgamification\u201d. \u0218i a\u0219a cum v\u0103 povesteam \u00eentr-un articol mai vechi, jocurile de tip Backgammon (Table) se pare c\u0103 au ap\u0103rut prima dat\u0103 \u00een Persia antic\u0103 acum 5000 de ani. De atunci jocurile de tip \u201cboard-game\u201d au fost diversificate \u0219i au ajutat la transpunerea \u00een joc a mai multor aspecte ale societ\u0103\u021bii: de la management financiar, imobiliare p\u00e2n\u0103 la creaturi magice de poveste cu scop de amuzament.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Robert Kiyosaki, autorul c\u0103r\u021bii<\/span><a href=\"https:\/\/www.amazon.com\/bogat-sarac-Educatia-financiara-familie\/dp\/973669626X\"><span style=\"font-weight: 400;\"> \u201cTat\u0103 bogat, tat\u0103 s\u0103rac\u201d<\/span><\/a><span style=\"font-weight: 400;\">, inventeaz\u0103 un astfel de boardgame, denumit \u201cCashflow\u201d pentru a ajuta adul\u021bii \u0219i nu numai, s\u0103-\u0219i administreze mai bine finan\u021bele. Inspira\u021bi \u0219i motiva\u021bi de pasiunea pentru astfel de jocuri, am construit \u00eempreun\u0103 cu un specialist pasionat de boardgame-uri din echipa WebDigital, jocul Clickplanners.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Jocul a debutat \u00een aerul curat de munte, \u00een cadrul \u0218colii de Var\u0103 de E-Commerce GPEC din 2016. Ideea acestui joc a pornit de la dorin\u021ba de a ajuta oamenii, printr-un mod interactiv, s\u0103 se familiarizeze cu concepte ce \u021bin de marketing digital \u0219i mai mult dec\u00e2t at\u00e2t cu canalele de media care sunt folosite \u00een promovare.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Termenul \u201cgamification\u201d face, dup\u0103 cum v\u0103 spuneam, referire la folosirea elementelor specifice jocurilor, \u00een diverse domenii care nu au leg\u0103tur\u0103 cu acestea, scopul fiind acela de a \u00eembun\u0103t\u0103\u021bi implicarea utilizatorilor \u0219i \u00eenv\u0103\u021barea. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u0218i eu, \u00eempreun\u0103 cu echipa WebDigital, am c\u0103utat s\u0103 combinam jocul cu \u00eenv\u0103\u021barea astfel \u00eenc\u00e2t oamenii s\u0103 re\u021bin\u0103 mai u\u0219or terminologia specific\u0103 \u0219i componentele complexe ce \u021bin de marketingul digital.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00cenainte prezent\u0103m lucrurile \u00eentr-o manier\u0103 mai tehnic\u0103, s\u0103 le spunem \u201cregulile jocului\u201d, dar mi-am dat seama c\u0103 pot apropia oamenii, mult mai u\u0219or, printr-un alt mod de a le transmite pasiunea mea pentru acest domeniu. \u00cen to\u021bi ace\u0219ti ani am jucat acest joc \u00een special \u00een workshop-uri interne astfel c\u0103 am ajuns s\u0103 avem mai multe itera\u021bii ale acestuia \u0219i o versiunea actualizat\u0103.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>C\u00e2te persoane pot participa la joc?<\/b><span style=\"font-weight: 400;\"> Recent am organizat un workshop la SNSPA al\u0103turi de studen\u021bii de la masteratul Social Media \u0219i Marketing Online II. \u00cen cadrul seminarului au participat 28 de persoane \u0219i am format 14 echipe. Pan\u0103 la acest moment acesta este num\u0103rul maxim de oameni care au participa la un workshop. Timp de 3 ore jum<\/span><span style=\"font-weight: 400;\">\u0103tate am reu\u0219it s\u0103 juc\u0103m 16 runde.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00cen prima parte am explicat studen\u021bilor fiecare component\u0103, concept, iar apoi aplic\u00e2ndu-le \u00een joc, au reu\u0219it \u0219i mai mult s\u0103 \u00een\u021beleag\u0103 explica\u021biile \u0219i s\u0103 le re\u021bin\u0103. Entuziasmul \u0219i implicarea lor mi-au reconfirmat c\u0103 aceasta este o metod\u0103 eficient\u0103 \u0219i pl\u0103cut\u0103 de a \u00eenv\u0103\u021ba.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pe viitor mi-am propus s\u0103 \u021bin c\u00e2t mai multe workshop-uri \u00een care s\u0103 aplic aceast\u0103 metod\u0103 de \u00eenv\u0103\u021bare, iar&nbsp;<\/span><span style=\"font-weight: 400;\">dac\u0103 \u0219i tu vrei s\u0103 fii unul dintre viitorii participan\u021bi completeaz\u0103 <\/span><a href=\"https:\/\/goo.gl\/forms\/SMzLVg5DrxbFlZLK2\"><span style=\"font-weight: 400;\">acest formular<\/span><\/a><span style=\"font-weight: 400;\"> pentru a te ad\u0103uga \u00een lista celor interesa\u021bi, ca s\u0103 te pot anun\u021ba printr-un newsletter c\u00e2nd va fi workshop-ul.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img data-id=\"1960\" class=\"wp-image-1960\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-id=\"1959\" class=\"wp-image-1959\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-id=\"1963\" class=\"wp-image-1963\"\/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.facebook.com\/pg\/irmunteanu\/photos\/?tab=album&amp;album_id=1674710202606210\">Poze workshop SNSPA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has no English translation. Sunt n\u0103scut \u00een \u201883 \u0219i ca \u0219i cei n\u0103scu\u021bi \u00een aceea\u0219i perioad\u0103, m-am jucat ini\u021bial f\u0103r\u0103 tehnologie. Mai \u021bine\u021bi minte c\u00e2t de u\u0219or era \u00een copil\u0103rie s\u0103 descoperi ceva nou? Ce u\u0219or era s\u0103 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente-din-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Am jucat Clickplanners la SNSPA - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/am-jucat-clickplanners-la-snspa\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Am jucat Clickplanners la SNSPA - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation. Sunt n\u0103scut \u00een \u201883 \u0219i ca \u0219i cei n\u0103scu\u021bi \u00een aceea\u0219i perioad\u0103, m-am jucat ini\u021bial f\u0103r\u0103 tehnologie. Mai \u021bine\u021bi minte c\u00e2t de u\u0219or era \u00een copil\u0103rie s\u0103 descoperi ceva nou? 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Sunt n\u0103scut \u00een \u201883 \u0219i ca \u0219i cei n\u0103scu\u021bi \u00een aceea\u0219i perioad\u0103, m-am jucat ini\u021bial f\u0103r\u0103 tehnologie. Mai \u021bine\u021bi minte c\u00e2t de u\u0219or era \u00een copil\u0103rie s\u0103 descoperi ceva nou? 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