{"id":1977,"date":"2018-06-13T17:13:19","date_gmt":"2018-06-13T14:13:19","guid":{"rendered":"http:\/\/www.imunteanu.com\/?p=1977"},"modified":"2019-07-28T19:08:05","modified_gmt":"2019-07-28T19:08:05","slug":"evenimentele-lunii-mai-gpec-brandminds-si-elevator","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/evenimentele-lunii-mai-gpec-brandminds-si-elevator\/","title":{"rendered":"Despre evenimentele: GPeC, Brandminds \u0219i Elevator"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This article has no English translation<\/strong>.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V-am tot spus c\u0103 sunt un mare fan al evenimentelor de e-Commerce \u0219i marketing online a\u0219a c\u0103 trebuie s\u0103 v\u0103 povestesc neap\u0103rat cum a fost la GPeC, cel mai important eveniment de acest gen din CEE.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1000+ participan\u021bi<\/li><li>40+ speakeri locali \u0219i interna\u021bionali<\/li><li>53% dintre rom\u00e2ni fac cump\u0103r\u0103turi online cel pu\u021bin o dat\u0103 pe lun\u0103<\/li><li>46% dintre rom\u00e2ni \u00eenc\u0103 nu au \u00eencredere \u00een magazinele online<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unul dintre cei mai a\u0219tepta\u021bi speakeri a fost Brian McBride, Chairman ASOS, care a vorbit despre cum a evoluat Asos, despre cum s\u0103 transformi clien\u021bii \u00een ambasadori \u0219i cum s\u0103 te pozi\u021bionezi corect pe pia\u021b\u0103. De asemenea, a punctat \u0219i c\u00e2t de important\u0103 este cultura organiza\u021bional\u0103 \u0219i echipa cu care lucrezi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru prima dat\u0103 \u00een Rom\u00e2nia, Peep Laja, Founder &amp; Principal CXL, ne-a dat c\u00e2teva sfaturi despre cum s\u0103 ne optimiz\u0103m conversiile \u0219i cum s\u0103 ne cre\u0219tem veniturile din v\u00e2nz\u0103ri online. Iar Karl Gillis \u2013 Cofondator AG CONSULT ne-a prezentat principiile, pe care de obicei le neglij\u0103m \u0219i care pot aduce magazinelor online mai multe v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt lucru interesant din cadrul evenimentului a fost studiul f\u0103cut de c\u0103tre GPeC al\u0103turi de iSense Solutions despre comer\u021bul electronic pe pia\u021ba din Rom\u00e2nia. Este \u00eencurajator faptul c\u0103 num\u0103rul oamenilor care fac cump\u0103r\u0103turi online este \u00een cre\u0219tere, mai exact 53%, iar 55% aleg plata online, cu cardul. Cel mai mult se cump\u0103r\u0103 online produsele electrocasnice \u0219i electronice, 92%. Restul de 46% care \u00eenc\u0103 nu vor s\u0103 cumpere online, sunt sceptici din teama de a nu fi p\u0103c\u0103li\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alte 3 idei esen\u021biale care au fost expuse la GPeC le g\u0103se\u0219ti \u00een <a href=\"https:\/\/webdigital.ro\/3-idei-de-considerat-dupa-3-zile-la-gpec-summit-2018\">acest articol<\/a> scris de c\u0103tre colegii mei de la WebDigital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt eveniment foarte important care a avut loc \u00een luna mai a fost Brand Minds. Speakeri au fost: Robin Sharma (Leadership), Helen Fisher (Neuroscientist), Shed Simove (Antreprenor), Daniel Golamen (Psihologie) \u0219i Seth Godin (Marketing). Tema central\u0103 a evenimentului a fost leadership-ul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2teva dintre ideile ce merit\u0103 re\u021binute sunt acelea c\u0103 a fi leader nu \u00eenseamn\u0103 s\u0103 coordonezi o echip\u0103 de orice fel sau s\u0103 fii manager sau CEO. Leadership \u00eenseamn\u0103 o atitudine centrat\u0103 pe dezvoltare permanent\u0103 \u0219i s\u0103 \u00eei aju\u021bi \u0219i pe ceilal\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea este foarte important s\u0103 reflectezi asupra a cine ai devenit sau a cine e\u0219ti \u00een curs de a deveni \u0219i s\u0103 te \u00eentrebi dac\u0103 asta este ceea ce \u00ee\u021bi dore\u0219ti. Nu a\u0219tepta s\u0103 treac\u0103 via\u021ba pe l\u00e2ng\u0103 tine \u00een timp ce te preg\u0103te\u0219ti s\u0103 devii foarte bun =&gt; treci la ac\u021biune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103 recomand <a href=\"https:\/\/www.robinsharma.com\/podcast\/\">podcastul lui Robin Sharma<\/a>, precum \u0219i dou\u0103 c\u0103r\u021bi ale lui: <a href=\"https:\/\/www.libris.ro\/calugarul-care-si-a-vandut-ferrari-ul-robin-s-vid973-92477-6-1.html\">C\u0103lug\u0103rul care \u0219i-a v\u00e2ndut Ferrari-ul<\/a> \u0219i <a href=\"https:\/\/www.robinsharma.com\/book\/the-leader-who-had-no-title\">The leader who had no title<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discursurile lui Helen Fisher \u0219i pe cel al lui Shed Simove le pute\u021bi vedea <a href=\"https:\/\/www.facebook.com\/brandminds.ro\/videos\/1858257394475156\/\">aici.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/34033489_2472396576119618_431497063373471744_o.jpg\" alt=\"\" class=\"wp-image-1978\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/34111290_10155566799343441_4383754706778849280_o.jpg\" alt=\"\" class=\"wp-image-1979\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3635.jpg\" alt=\"\" class=\"wp-image-1981\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3575-1.jpg\" alt=\"\" class=\"wp-image-1989\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3842-1.jpg\" alt=\"\" class=\"wp-image-1990\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3866.jpg\" alt=\"\" class=\"wp-image-1991\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3878-1.jpg\" alt=\"\" class=\"wp-image-1992\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3881-1.jpg\" alt=\"\" class=\"wp-image-1993\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3892-1.jpg\" alt=\"\" class=\"wp-image-1994\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3912-1.jpg\" alt=\"\" class=\"wp-image-1995\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3922-1.jpg\" alt=\"\" class=\"wp-image-1996\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.imunteanu.com\/wp-content\/uploads\/2018\/06\/IMG_3942-1.jpg\" alt=\"\" class=\"wp-image-1997\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cel de-al treilea eveniment semnificativ din aceast\u0103 lun\u0103, a fost Elevator, organizat de Google. Workshop-ul a fost \u021binut de Robert Craven. De la el am \u00eenv\u0103\u021bat cum s\u0103 facem un elevator pitch, cum s\u0103 ne cre\u0219tem agen\u021bia ca valoare, cum s\u0103 identific\u0103m punctele tari \u0219i punctele slabe ale agen\u021biei \u0219i cum s\u0103 \u00eembun\u0103t\u0103\u021bim dac\u0103 este nevoie, precum \u0219i cum se stabile\u0219te politica de pre\u021b.          <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article has no English translation. V-am tot spus c\u0103 sunt un mare fan al evenimentelor de e-Commerce \u0219i marketing online a\u0219a c\u0103 trebuie s\u0103 v\u0103 povestesc neap\u0103rat cum a fost la GPeC, cel mai important eveniment de acest gen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-1977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente-din-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Despre evenimentele: GPeC, Brandminds \u0219i Elevator - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/evenimentele-lunii-mai-gpec-brandminds-si-elevator\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despre evenimentele: GPeC, Brandminds \u0219i Elevator - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation. 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