{"id":2001,"date":"2018-09-04T15:11:42","date_gmt":"2018-09-04T12:11:42","guid":{"rendered":"http:\/\/www.imunteanu.com\/?p=2001"},"modified":"2019-12-04T17:34:30","modified_gmt":"2019-12-04T14:34:30","slug":"de-ce-micro-influenceri","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/de-ce-micro-influenceri\/","title":{"rendered":"De ce micro-influenceri?"},"content":{"rendered":"\n

<\/p>\n\n\n\n

This article has no English translation<\/strong>.<\/p><\/blockquote>\n\n\n\n

\u00cen prezent, suntem martorii unei revolu\u021bii \u00een marketingul digital, f\u0103r\u0103 a fi posibil s\u0103 definim cu precizie contururile acesteia. Publicitatea tradi\u021bional\u0103 este discutabil\u0103. Social media devine ultra-targeting, unde apar influen\u021be \u0219i unde se dicteaz\u0103 noi reguli ale jocului.<\/p>\n\n\n\n

Construirea credibilit\u0103\u021bii unui brand \u0219i promovarea acestuia a devenit din ce \u00een ce mai complex\u0103. \u00cen prezent \u201cdoar\u201d o reclam\u0103 la TV e privit\u0103 cu mult scepticism \u0219i nu mai convinge aproape pe nimeni c\u0103 produsul merit\u0103 achizi\u021bionat.<\/p>\n\n\n\n

Brand-urile sunt nevoite s\u0103 introduc\u0103 \u00een planurile de media, \u00een special, comunicarea cu grupurile \u0219i micro comunit\u0103\u021bile \u00eenchegate \u00een jurul unei idei sau credin\u021be. Colaborarea cu \u201cinfluencerii\u201d care nu sunt altceva dec\u00e2t liderii acestor grupuri devine crucial\u0103 iar micro-triburile pun \u00een lumin\u0103 o noua specie de influencer, \u201cmicro-influencer-ul\u201d.<\/p>\n\n\n\n

De ce \u201cmicro-influenceri\u201d \u0219i nu \u201cmacro-influenceri\u201d?<\/strong> Urm\u0103ri\u021bi de 5 000 p\u00e2n\u0103 la 25 000 de abona\u021bi, ace\u0219tia au avantajul unei rate de angajament de 4 p\u00e2n\u0103 la 8 ori mai mare dec\u00e2t cea a unui grup, sa \u00eel numim, clasic.<\/p>\n\n\n\n

De obicei ace\u0219tia vizeaz\u0103 ni\u0219e mai specifice, produc content de calitate foarte ni\u0219at \u0219i sunt foarte apropia\u021bi de publicul lor cu care pot comunica direct. De asemenea, sunt mai u\u0219or de convins s\u0103 lucreze cu tine, mai accesibili din punct de vedere financiar (\u00een special dac\u0103 business-ul t\u0103u este la \u00eenceput de drum) \u0219i \u00eentre tine \u0219i ei se va crea aceea\u0219i leg\u0103tur\u0103 puternic\u0103.<\/p>\n\n\n\n

Dar cum \u00eei g\u0103se\u0219ti?<\/strong> Cel mai mare efort \u00eens\u0103 \u00een acest sens \u00eel reprezint\u0103 selectarea \u0219i identificarea, \u00een primul r\u00e2nd, g\u0103sirea lor, apoi crearea \u00eempreun\u0103 cu ei a unui parteneriat \u00een timp, pentru a co-crea con\u021binuturi valoroase \u0219i autentice, care apoi vor fi partajate. Pentru aceasta, brandul trebuie s\u0103 poat\u0103 fi flexibil.<\/p>\n\n\n\n

Una din cele mai bune metode prin care po\u021bi ajunge la ace\u0219tia este c\u0103utarea lor prin intermediul hashtag-urilor. Astfel te po\u021bi asigura c\u0103 ajungi la cei interesa\u021bi de produsele\/serviciile pe care le ofer\u0103 business-ul t\u0103u.<\/p>\n\n\n\n

Po\u021bi ajunge la persoanele relevante pentru business-ul t\u0103u \u0219i printr-un research, s\u0103 vezi care sunt bloggerii din zona ta. Verific\u0103 dac\u0103 ace\u0219tia scriu despre domeniul t\u0103u \u0219i contacteaz\u0103-i.<\/p>\n\n\n\n

Fie c\u0103 e\u0219ti un business la \u00eenceput de drum sau e\u0219ti pe pia\u021b\u0103 de c\u00e2\u021biva ani, micro-influencerii pot fi cea mai bun\u0103 metod\u0103 de a-\u021bi promova afacerea, ace\u0219tia reu\u0219ind s\u0103-\u021bi genereze profit dar \u0219i s\u0103 conving\u0103 consumatorii c\u0103 brand-ul t\u0103u este unul de \u00eencredere.<\/p>\n\n\n\n

Pe de alt\u0103 parte provocarea const\u0103 \u00een identificarea fal\u0219ilor micro-influenceri. \u0218i cum po\u021bi face distinc\u021bia \u00eentre cei potrivi\u021bi.<\/strong><\/p>\n\n\n\n

\u00cen primul r\u00e2nd ar trebui s\u0103 verifici ca \u201curm\u0103ritorii\u201d pe care un micro influencer \u00eei are s\u0103 nu fie \u201ccump\u0103ra\u021bi la kilogram\u201d. \u00ce\u021bi po\u021bi da seama de acest lucru prin analiza c\u00e2torva post\u0103ri. Mai exact care este num\u0103rul de like-uri plus comentarii. \u00cemparte num\u0103rul respectiv la c\u00e2\u021bi urm\u0103ritori are \u0219i \u00ee\u021bi faci o idee. Repet\u0103 procesul pentru mai multe post\u0103ri. Astfel reu\u0219e\u0219ti s\u0103 aproximezi rata de engagement.<\/p>\n\n\n\n

Chiar \u0219i a\u0219a, dac\u0103 un micro-influencer are o rat\u0103 de engagement mare, nu ofer\u0103 siguran\u021b\u0103 100% c\u0103 urm\u0103ritorii nu sunt \u201cartificiali\u201d. \u00cenc\u0103 o metod\u0103 prin care po\u021bi s\u0103 te asiguri c\u0103 un influencer nu este fals, este s\u0103 cite\u0219ti comentariile pe care le are la post\u0103ri. Mai exact verific\u0103 s\u0103 nu aib\u0103 comentarii generice \u0219i majoritatea comentariilor s\u0103 fie relevante pentru postarea respectiv\u0103.<\/p>\n\n\n\n

De asemenea, trebuie s\u0103 fii atent la hashtag-urile folosite. Mai exact s\u0103 nu fie folosite foarte multe hashtag-uri, care de obicei sunt ascunse \u00een comentarii. Exemple de hashtag-uri spam: #follow4follow, #likeforlike, #spamforspam. Pe de alt\u0103 parte, cei care \u00eencearc\u0103 s\u0103 mascheze comentariile artificiale caut\u0103 din ce \u00een ce mai multe solu\u021bii pentru a p\u0103rea comentarii reale; deci fii vigilent.<\/p>\n\n\n\n

Dac\u0103 vrei s\u0103 \u00ee\u021bi promovezi brand-ul \u0219i nu \u0219tii la ce influenceri s\u0103 apelezi, exista solu\u021bii precum platforma MOCAPP<\/a>. Platform\u0103 din Rom\u00e2nia pe care po\u021bi g\u0103si peste 500 de influenceri, de la arti\u0219ti, c\u00e2nt\u0103re\u021bi, modele, actori p\u00e2n\u0103 la vloggeri \u0219i bloggeri. Cu siguran\u021b\u0103 aici po\u021bi g\u0103si c\u00e2\u021biva potrivi\u021bi pentru tine. Sau po\u021bi vorbi direct cu agen\u021bii care sunt specializate \u00een intermedierea rela\u021biei cu micro-influencerii, dar care te ajut\u0103 \u0219i \u00een strategia de con\u021binut.<\/p>\n\n\n\n

\u0218i pentru c\u0103 micro-influencerii \u0219i influencerii devin din ce \u00een ce mai importan\u021bi \u00een promovarea brand-urilor, cei din echipa Evensys s-au hot\u0103r\u00e2t s\u0103 fac\u0103 un eveniment pe acest\u0103 tem\u0103, unde ve\u021bi g\u0103si cu siguran\u021b\u0103 mult\u0103 informa\u021bie util\u0103: Influencer Marketing Conference<\/a>.<\/p>\n\n\n\n

Succes!<\/p>\n","protected":false},"excerpt":{"rendered":"

This article has no English translation. \u00cen prezent, suntem martorii unei revolu\u021bii \u00een marketingul digital, f\u0103r\u0103 a fi posibil s\u0103 definim cu precizie contururile acesteia. Publicitatea tradi\u021bional\u0103 este discutabil\u0103. Social media devine ultra-targeting, unde apar influen\u021be \u0219i unde se dicteaz\u0103 […]<\/p>\n","protected":false},"author":2,"featured_media":7682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nDe ce micro-influenceri? - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/de-ce-micro-influenceri\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce micro-influenceri? - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation. \u00cen prezent, suntem martorii unei revolu\u021bii \u00een marketingul digital, f\u0103r\u0103 a fi posibil s\u0103 definim cu precizie contururile acesteia. 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Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.","sameAs":["https:\/\/www.imunteanu.com","https:\/\/www.facebook.com\/irmunteanu\/","https:\/\/www.instagram.com\/follow.imunteanu\/","https:\/\/www.linkedin.com\/in\/imunteanu\/","https:\/\/x.com\/imunteanu","https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA","https:\/\/soundcloud.com\/user-228862969"],"url":"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/"}]}},"_links":{"self":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":6,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":7725,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/2001\/revisions\/7725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media\/7682"}],"wp:attachment":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}