{"id":7224,"date":"2010-03-17T03:17:37","date_gmt":"2010-03-17T08:17:37","guid":{"rendered":"http:\/\/imunteanu.com\/?p=66"},"modified":"2019-07-28T19:16:05","modified_gmt":"2019-07-28T19:16:05","slug":"obiective-cuantificabile-in-marketing-online","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/obiective-cuantificabile-in-marketing-online\/","title":{"rendered":"Obiective Cuantificabile In Marketing Online"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This article has no English translation.\u00a0<\/strong><\/p><\/blockquote>\n\n\n<p>Se &#8220;zvoneste&#8221; ca <strong>Marketingul Online<\/strong>, spre deosebire de alte forme de Marketing, este mai usor cuantificabil si poate fi evaluat mai usor din punct de vedere al rezultatelor concrete.<\/p>\n<p>Insa ce cuantificam? Sa presupunem ca avem un obiectiv de crestere a recunoasterii marcii pentru publicul tinta, stabilirea marcii ca preferinta pentru produs si cresterea numarului de leaduri. Ne propunem sa aplicam, dintre armele de <strong>marketing online<\/strong> cunoscute, <!--more--> urmatoarele: SEM (search engine marketing), Social Media Marketing, Email Marketing, PR online si punctual sustinut de campanii de comunicare prin bannere sau &#8220;proiecte speciale&#8221;, cum frumos se numesc in piata noastra dar si prin mesaje text, contextuale cu plata pe clic, pe mia de afisari sau pe timp.<\/p>\n<p>Elementele direct cuantificabile prin intermediul mecanismelor de analiza pentru zona <strong>marketingul online <\/strong>sunt:<\/p>\n<ul>\n<li>afisari (impressions) &#8211; de cate ori s-a afisat reclama<\/li>\n<li>afisari catre vizitatori unici &#8211; de cate ori s-a afisat reclama la vizitatori unici<\/li>\n<li>numar de destinatii (email marketing) &#8211; la cate adrese a ajuns emailul<\/li>\n<li>engagement (display adv) &#8211; cat timp a interactionat audienta cu mesajul<\/li>\n<li>engagement (email marketing) &#8211; cati au deschis emailul<\/li>\n<li>clickuri (vizite) &#8211; cati au interactionat dand click<\/li>\n<li>vizitatori unici &#8211; cati vizitatori unici au dat click pe mesajul ajungand la destinatia dorita<\/li>\n<li>nr de prieteni\/fani\/followeri pe retele sociale<\/li>\n<li>nr de interactiuni intre membri unei comunitati &#8211; prieteni\/fani\/followeri (comentarii, &#8220;likes&#8221;)<\/li>\n<li>cati au indeplinit un Goal \/ Event \/ Actiune dorita (conversie)<\/li>\n<li>cati au devenit clienti (analizand si post-campanie)<\/li>\n<\/ul>\n<p><strong>Potentialul viral<\/strong> este o caracteristica a oricarui element definita drept potentialul de propagare pe care il are acest element. In <strong>Marketing Online<\/strong> potentialul viral apartine unui mesaj grafic sau text, unui suport,\u00a0 unei arme de marketing, unui tip de abordare, unui canal. Orice se poate propaga are mai mult sau mai putin potential viral.<\/p>\n<p><strong>Masa critica<\/strong> este un element extrem de important care influenteaza succesul in propagarea virala a oricarei componente. Pentru moment, mesajele video comunicate prin intermediul retelelor sociale si care au o masa critica initiala suficienta sunt considerate a avea cel mai inalt potential viral.<\/p>\n<p>Articolul s-ar fi oprit aici cu sugestia ca e obligatoriu in stabilirea obiectivelor pentru <strong>marketing online<\/strong> sa adaugati aceste elemente potrivite pentru masurarea eficientei unei campanii online.<\/p>\n<p>S-ar fi oprit, insa intr-o prezentare Costin Radu,Managing Partner IQads a apropiat metodele de analiza a rezultatelor in marketingul offline si a propus aplicarea lor in <strong>marketingul online.<\/strong><\/p>\n<p>O prezentare cel putin ciudata insa care functioneaza pe un rationament corect si anume ca tot ceea ce evaluam noi trebuie sa ne ajute sa intelegem plus valoarea pe care o aducem unui produs (denumire generica ce se refera si la produse, servicii, brand, persona, etc) si cum influentam prin aceasta plus valoare cresterea profitului.<\/p>\n<p>Mai jos sunt cateva din criteriile specificate de Costin si care pot fi cuantificate prin metode traditionale de analiza precum sondaje de opinie, interviuri, focus grupuri, etc:<\/p>\n<ul>\n<li>Top of Mind<\/li>\n<li>Spontaneous Adver4sing Awareness<\/li>\n<li>Spontaneous Brand Awareness<\/li>\n<li>Aided Adver4sing Awareness<\/li>\n<li>Aided Brand Awareness<\/li>\n<li>Recall<\/li>\n<li>Preference<\/li>\n<li>Purchase Intent<\/li>\n<\/ul>\n<p>In concluzie, acest articol despre obiective cuantificabile in <strong>marketing online<\/strong> incearca sa transmita tuturor celor care au ochi sa citeasca si minte sa inteleaga cum in planificarea strategiei de <strong>marketing online<\/strong> este util, necesar si obligatoriu ca in stabilirea obiectivelor sa adaugati si astfel de obiective cuantificabile.<\/p>\n<p>Insa totodata este necesar si util sa luati in considerare si impactul pe care il are o campanie de <strong>marketing online<\/strong> asupra produsului, analizandu-l prin metodele traditionale.<\/p>\n<p><em>(* nu ezitati sa comentati, criticati sau sa adaugati ce considerati important acestui articol)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This article has no English translation.\u00a0 Se &#8220;zvoneste&#8221; ca Marketingul Online, spre deosebire de alte forme de Marketing, este mai usor cuantificabil si poate fi evaluat mai usor din punct de vedere al rezultatelor concrete. Insa ce cuantificam? Sa presupunem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[170,234],"class_list":["post-7224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-online-marketing","tag-marketing-online","tag-obiective-cuantificabile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obiective Cuantificabile In Marketing Online - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/obiective-cuantificabile-in-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obiective Cuantificabile In Marketing Online - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation.\u00a0 Se &#8220;zvoneste&#8221; ca Marketingul Online, spre deosebire de alte forme de Marketing, este mai usor cuantificabil si poate fi evaluat mai usor din punct de vedere al rezultatelor concrete. 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