{"id":791,"date":"2011-11-22T10:23:48","date_gmt":"2011-11-22T08:23:48","guid":{"rendered":"http:\/\/www.imunteanu.com\/?p=791"},"modified":"2019-07-28T19:15:35","modified_gmt":"2019-07-28T19:15:35","slug":"nu-folositi-google-adwords-dynamic-insertion-aiurea","status":"publish","type":"post","link":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/","title":{"rendered":"Nu folositi Google Adwords Dynamic Insertion aiurea"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This article has no English translation.\u00a0<\/strong><\/p><\/blockquote>\n\n\n<p>&#8220;Google AdWords Dynamic Insertion&#8221; sau &#8220;Insertie Dinamica&#8221; reprezinta modalitatea inteligenta de a integra in cadrul reclamelor din Google cuvintele cheie pe care utilizatorul le foloseste in cautare. <!--more--><\/p>\n<p>Cum am ajuns eu sa aflu de insertiile dinamice? Va puteti imagina ca atunci cand invatam pentru examentul de certificare in Google Adwords s-a intamplat sa reiau acest subiect si sa-l aprofundez. Dar, lucrurile de baza le putem gasi destul de repede online, cum este si cazul insertiei dinamice.<\/p>\n<p>Daca vrei ca texul inserat sa inceapa cu litere mici atunci trebuie sa introduci formula {keyword:text-alternativ}. Daca trebuie sa inceapa textul cu litera mare atunci scrii cu litera mare {Keyword:text-alternativ}, si daca primul termen vrei sa fie cu litere mari urmat de cel de-al doilea termen cu litere mici vei scrie {KEYword:Default_text}. Cred ca ati prins ideea. Si tot asa alternand dimensiuni de litere sintagmele inserate vor primi aceleasi caracteristici.<\/p>\n<p>Regula de baza este sa te gandesti ca atunci cand adaugi un cuvant in lista de cuvinte cheie din Google AdWords acel anunt se va afisa in reclama ta. Daca te ia valul si incepi sa adaugi numele altor cartiere sau locatii unde tu nu prestezi acele servicii, daca folosesti cuvinte scrise gresit sau folosesti sintagme cu servicii conexe pe care tu nu le oferi insa care au aceeasi audienta, sau daca pui numele concurentilor in lista de cuvinte ca sa le iei clientii, atunci gandeste-te de 2 ori inainte sa folosesti insertia dinamica in Google AdWords.<\/p>\n<p>Am patit-o si am vazut-o adesea in multe dintre reclamele din Romania. Bineinteles ca exista si deosebite avantaje in folosirea metodei &#8220;Google Adwords Dynamic Insertion&#8221;. Folosirea in anunturi va creste considerabil rata de click (CTR), astfel vei putea plati mai putin pentru fiecare click, iar utilizatorul va regasi exact cuvantul pe care il cauta si. Ok, poate exact e prea mult spus daca nu folosesti forma exact in lista de cuvinte \ud83d\ude09<\/p>\n<p>Ce vreau sa retineti nu este cum, ci un lucru pe care nu il inveti nici macar dupa ce ai luat examenul de certificare in Google Adwords daca nu intalnesti problema. Iar eu am intalnit-o cu ceva timp inainte si evident abia dupa ce m-am lovit de aceasta problema am inteles cum poate fi rezolvata.<\/p>\n<p>Cred ca singura concluzie pe care pot sa o trag este usor invechita, acum stand cu mintea doar la clientii Webdigital, agentia specializata in PPC marketing pe care o conduc. Google Adwords este una dintre cele mai eficiente metode de <a title=\"Agentie Specializata in PPC Marketing\" href=\"http:\/\/www.webdigital.ro\" target=\"_self\" rel=\"noopener noreferrer\">PPC marketing<\/a>, insa trebuie sa-i lasi pe specialistii in marketing online sa se ocupe de insertii dinamice. Pe maini bune acest mecanism face minuni, insa in maini usor nepregatite te poate face de rusine, si uneori mult mai rau.<\/p>","protected":false},"excerpt":{"rendered":"<p>This article has no English translation.\u00a0 &#8220;Google AdWords Dynamic Insertion&#8221; sau &#8220;Insertie Dinamica&#8221; reprezinta modalitatea inteligenta de a integra in cadrul reclamelor din Google cuvintele cheie pe care utilizatorul le foloseste in cautare.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[269,138,139,140,141,270,271,142,144,145,272],"class_list":["post-791","post","type-post","status-publish","format-standard","hentry","category-ppc-marketing","tag-anunturi","tag-campanie-ppc","tag-campanii-ppc","tag-facebook-ads","tag-google-adwords","tag-google-adwords-dynamic-insertion","tag-insertii-dinamice","tag-pay-per-click","tag-ppc-marketing-2","tag-ppc-pe-linkedin","tag-reclame-sponsorizate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com\" \/>\n<meta property=\"og:description\" content=\"This article has no English translation.\u00a0 &#8220;Google AdWords Dynamic Insertion&#8221; sau &#8220;Insertie Dinamica&#8221; reprezinta modalitatea inteligenta de a integra in cadrul reclamelor din Google cuvintele cheie pe care utilizatorul le foloseste in cautare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\" \/>\n<meta property=\"og:site_name\" content=\"(ro) iMunteanu.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/irmunteanu\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-22T08:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-28T19:15:35+00:00\" \/>\n<meta name=\"author\" content=\"Ionu\u021b Radu Munteanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:site\" content=\"@imunteanu\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ionu\u021b Radu Munteanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\"},\"author\":{\"name\":\"Ionu\u021b Radu Munteanu\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"headline\":\"Nu folositi Google Adwords Dynamic Insertion aiurea\",\"datePublished\":\"2011-11-22T08:23:48+00:00\",\"dateModified\":\"2019-07-28T19:15:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\"},\"wordCount\":464,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"keywords\":[\"anunturi\",\"campanie ppc\",\"campanii ppc\",\"facebook ads\",\"google adwords\",\"google adwords dynamic insertion\",\"insertii dinamice\",\"pay per click\",\"ppc marketing\",\"ppc pe linkedin\",\"reclame sponsorizate\"],\"articleSection\":[\"PPC Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\",\"url\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\",\"name\":\"Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com\",\"isPartOf\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\"},\"datePublished\":\"2011-11-22T08:23:48+00:00\",\"dateModified\":\"2019-07-28T19:15:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/imunteanu.com\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nu folositi Google Adwords Dynamic Insertion aiurea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#website\",\"url\":\"https:\/\/imunteanu.com\/ro\/\",\"name\":\"iMunteanu.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imunteanu.com\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132\",\"name\":\"Ionu\u021b Radu Munteanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g\",\"caption\":\"Ionu\u021b Radu Munteanu\"},\"logo\":{\"@id\":\"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/\"},\"description\":\"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.\",\"sameAs\":[\"https:\/\/www.imunteanu.com\",\"https:\/\/www.facebook.com\/irmunteanu\/\",\"https:\/\/www.instagram.com\/follow.imunteanu\/\",\"https:\/\/www.linkedin.com\/in\/imunteanu\/\",\"https:\/\/x.com\/imunteanu\",\"https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA\",\"https:\/\/soundcloud.com\/user-228862969\"],\"url\":\"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/","og_locale":"ro_RO","og_type":"article","og_title":"Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com","og_description":"This article has no English translation.\u00a0 &#8220;Google AdWords Dynamic Insertion&#8221; sau &#8220;Insertie Dinamica&#8221; reprezinta modalitatea inteligenta de a integra in cadrul reclamelor din Google cuvintele cheie pe care utilizatorul le foloseste in cautare.","og_url":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/","og_site_name":"(ro) iMunteanu.com","article_publisher":"https:\/\/www.facebook.com\/irmunteanu\/","article_author":"https:\/\/www.facebook.com\/irmunteanu\/","article_published_time":"2011-11-22T08:23:48+00:00","article_modified_time":"2019-07-28T19:15:35+00:00","author":"Ionu\u021b Radu Munteanu","twitter_card":"summary_large_image","twitter_creator":"@imunteanu","twitter_site":"@imunteanu","twitter_misc":{"Scris de":"Ionu\u021b Radu Munteanu","Timp estimat pentru citire":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#article","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/"},"author":{"name":"Ionu\u021b Radu Munteanu","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"headline":"Nu folositi Google Adwords Dynamic Insertion aiurea","datePublished":"2011-11-22T08:23:48+00:00","dateModified":"2019-07-28T19:15:35+00:00","mainEntityOfPage":{"@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/"},"wordCount":464,"commentCount":1,"publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"keywords":["anunturi","campanie ppc","campanii ppc","facebook ads","google adwords","google adwords dynamic insertion","insertii dinamice","pay per click","ppc marketing","ppc pe linkedin","reclame sponsorizate"],"articleSection":["PPC Marketing"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/","url":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/","name":"Nu folositi Google Adwords Dynamic Insertion aiurea - (ro) iMunteanu.com","isPartOf":{"@id":"https:\/\/imunteanu.com\/ro\/#website"},"datePublished":"2011-11-22T08:23:48+00:00","dateModified":"2019-07-28T19:15:35+00:00","breadcrumb":{"@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/imunteanu.com\/ro\/nu-folositi-google-adwords-dynamic-insertion-aiurea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/imunteanu.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Nu folositi Google Adwords Dynamic Insertion aiurea"}]},{"@type":"WebSite","@id":"https:\/\/imunteanu.com\/ro\/#website","url":"https:\/\/imunteanu.com\/ro\/","name":"iMunteanu.com","description":"","publisher":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imunteanu.com\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":["Person","Organization"],"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/601f4f83c3d8535440cd02b96b7be132","name":"Ionu\u021b Radu Munteanu","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50d58aa9761d409246e1243accf6d2c431c9e938d60f4013cdbe8040b278b25f?s=96&d=mm&r=g","caption":"Ionu\u021b Radu Munteanu"},"logo":{"@id":"https:\/\/imunteanu.com\/ro\/#\/schema\/person\/image\/"},"description":"Cu o experien\u021b\u0103 de peste 15 ani \u015fi peste 20,000 ore de lucru \u00een Digital Marketing, 4 companii \u00eenfiin\u021bate \u0219i active \u00een pia\u021ba, m-am str\u0103duit constant s\u0103 construiesc sisteme care s\u0103 ajute oamenii s\u0103-\u015fi valorifice pasiunea. \u00cen tot acest timp, am ajutat mai mult de 500 companii s\u0103 \u00ee\u015fi creasc\u0103 cifra de afaceri \u015fi clientela. Am mentorat \u0219i contribuit la dezvoltarea a peste 50 de profesioni\u015fti, \u00eendrum\u00e2ndu-i \u00een cariera lor \u00een Digital Marketing pe care au ales-o. Am fondat agen\u021bia de performance media, WebDigital \u0219i am fondat \u0219i lansat solutia SaaS Reefkig. Sunt membru \u00een consiliul director IAB Romania \u0219i \u00een consiliul director CEE Digital Alliance. \u00cemi doresc s\u0103 asist \u00een dezvoltarea competen\u021belor \u00een pia\u021ba de digital marketing din Rom\u00e2nia, at\u00e2t pe speciali\u0219ti, c\u00e2t \u0219i pe antreprenori.","sameAs":["https:\/\/www.imunteanu.com","https:\/\/www.facebook.com\/irmunteanu\/","https:\/\/www.instagram.com\/follow.imunteanu\/","https:\/\/www.linkedin.com\/in\/imunteanu\/","https:\/\/x.com\/imunteanu","https:\/\/www.youtube.com\/channel\/UCW-fUwa8k8DZRlc85LT8ePA","https:\/\/soundcloud.com\/user-228862969"],"url":"https:\/\/imunteanu.com\/ro\/author\/imunteanu\/"}]}},"_links":{"self":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/comments?post=791"}],"version-history":[{"count":1,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/791\/revisions"}],"predecessor-version":[{"id":7756,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/posts\/791\/revisions\/7756"}],"wp:attachment":[{"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/media?parent=791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/categories?post=791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imunteanu.com\/ro\/wp-json\/wp\/v2\/tags?post=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}