Licensed in Psychology and Sociology with extensive marketing experience in both agency and client-side, I have helped more than 500 businesses to grow their revenue and coached and mentored over 50 performance marketing professionals, guiding them in their careers in Digital Marketing.

Through online programs, seminars, workshops, events and speaking on stages, my thoughts have reached thousands of people from Central to Eastern Europe.

I have embraced the wonders of Digital Marketing over 15 years ago, rounding up more than 20,000 hours of hands-on work, constantly striving to achieve the best formula to blend my curiosity regarding human behavior with the predictability and results that effective Digital Marketing can create.



Through mentoring, coaching or as a result of people development programs, speaking on stages and teachings, my thoughts reached the hearts and minds of thousands of professionals, people from all over the world and helped to jump-start their growth in both their professional and personal lives.

  • As Founding Partner of WebDigital, the first specialized PPC Marketing Agency in Romania, established in 2009, I helped over 500 online businesses grow, all the while employing and helping the development of over 50 professionals in Digital Marketing since day one.
  • As Founder and as Sr. Product Manager for Reefkig Solutions, we have outsourced and transformed into a SaaS solution the automated processes for a better usage of resources, better managing activities and costs, initially designed to meet the requirements of digital agencies. Reefkig Budgets, part of Reefkig Solutions, solves the challenges of all those who manage media budgets and promote themselves online.
  • As Co-founder of the community "Lumea SEO PPC" ("People of SEO & PPC") in Bucharest, established in 2010, I brought Digital Marketing specialists and business owners together as friends.
  • I have been a trainer and speaker for Digital Marketing and technology events in Central and Eastern Europe for almost a decade. Certified TOT trainer from 2015 and SNSPA post-graduate public speaker alumni since 2017.
  • Board Member of CEE Digital Alliance (ex-BlueAlliance) since 2017, a partnership of independent agencies from 15 countries in the CEE Europe with over 500 certified experts, over 24,000,000 € media budgets yearly, serving over 2,100 projects.
  • Since becoming a member of the Board of Directors of IAB Romania. I represent a voice that militates for education, balance and collaboration, supporting the perspectives and views of the independent marketing agency focused on performance
  • From 2018, I assumed the role of consultant and mentor in building sustainable teams and digital agencies, helping agency owners and team leader scale from a 5 people groups to a 20 people teams. I have been a certified trainer with active roles in public speaking and coaching for performance marketing.
  • Member of the John Maxwell Team, the world's largest and fastest-growing entrepreneur certification program, since 2019.